Bonneville Phoenix Network
 KTAR News
 Arizona Sports
Arizona Sports 98.7 FM
Streams
close_menu
LATEST NEWS
Updated Jun 9, 2014 - 6:20 pm

Report: Fiesta Bowl losing Tostitos sponsorship

PHOENIX — The sponsorship deal between the Fiesta Bowl and Tostitos is coming to an end, according to a report.

SportsBusiness Journal reported that the chips company told ESPN it would no longer underwrite the BCS game. Tostitos had sponsored the game for 18 years. Another sponsor, Discover, which had provided support for the Orange Bowl, is also dropping out.

Those bowls are part of the rotation of bowl games that will determine the national college football champion.

The Fiesta Bowl is played at University of Phoenix Stadium in Glendale.

Comments

comments powered by Disqus