Close
Bonneville Phoenix Network
 KTAR News
 Arizona Sports
Arizona Sports Now On 98.7 FM
Menu
Social
Streams
Latest News

Weekdays at Noon on 98.7 FM Arizona Sports

Bickley and Marotta

Abuse ad targets adults, kids differently

There is more than meets the eye to a new child abuse ad.

Thanks to a lenticular layer, which displays different images at different heights, the ad from a Spanish child advocacy organization looks like a sad child to adults and a beaten child with a helpline number to kids.

The idea behind the different images is to encourage kids who may be being abused to call and ask for help, even if they are with their aggressor.

Comments

comments powered by Disqus
Latest News