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AP: 876662d5-a680-4bd3-bf81-6e2fbe8e0b08
Arizona Cardinals head coach Ken Whisenhunt stands on the sideline during the second quarter of an NFL football game against the San Francisco 49ers in San Francisco, Sunday, Dec. 30, 2012. (AP Photo/Tony Avelar)
It's always difficult when someone loses their job -- yes, even multi-millionaires like Ken Whisenhunt.

But the time had come. Every coach has a message, a plan, a belief in his system and Whisenhunt was no different. He also had a track record of success here, albeit just two years of success, but that still qualifies.

Whisenhunt's message was no longer getting through, it wasn't working. Coaches tell players to "do it my way, do everything I am telling you to do, bust it for me every day in practice and the rewards will be there on the field."

Only there weren't very many rewards for Arizona over the last three years. The system that the players were asked to believe in had failed miserably on one side of the ball and belief in the head coach and what he was selling had waned.

Such is life in the NFL where coaches have to win to keep their jobs. Whisenhunt ended up a casualty like so many other coaches Monday because he didn't win enough games. Credit goes to Michael Bidwill and the Cardinals organization for recognizing that this wasn't working anymore and for being committed to winning in Arizona. Because it was a Bidwill making the decision -- and the Bidwill family is notorious for being cheap -- no one knew for sure if they were willing to eat the $5.75 million remaining on Whisenhunt's contract. They could have easily just fired Rod Graves, brought in a new general manager and allowed the head coach to stay for the final year of his deal. Instead they proved something to a lot of people Monday; three consecutive non-winning seasons wasn't cutting it anymore, and that the expiration date on the good will from the Super Bowl run had come.

Whisenhunt led the Cardinals to the Super Bowl after a 9-7 season in 2008 and back to the playoffs again with a 10-6 mark the next year. Because of that, his job wasn't on the line with that 5-11 season in 2010 or the 8-8 last year. Not winning this season, coupled with some incredibly poor personnel decisions (especially at the quarterback spot) over the last few years, was too much to overcome.

The decision to fire Whisenhunt was the correct one. It's time to start over. Time for a new voice, a new message, a new leader. But let's not forget what Whisenhunt did as the Cardinals head coach. Let's not forget how amazing those two seasons were and let's thank the man that took the Cardinals where they had never gone before.

He gave us a few years of "In Whiz we trust" and made us forget "Same old Cardinals". For that Cardinals fans should be very appreciative. I respect how he went out on his terms -- sitting that whiner Beanie Wells in the final game.

Whiz isn't leaving on bad terms, no one is throwing him under the first train out of town or telling him not to let the door hit him on the ass on the way out.

He was too good for all of that. It's just time for a change.

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    LiveForSports wrote...
    Whiz Stuck to His Guns
    All that early success Whiz enjoyed ironically likely led to his undoing. I remember this year hearing Whiz say over and over again that he and his philosophy have a track record of success. The reality was that philosophy stopped working once Warner and some other key players like Boldin, Breaston and Hightower were let go. Whiz was also unlucky that Kolb couldn't stay healthy, otherwise they may have made the playoffs this season, in spite of how bad the Oline played and losing both starting Running Backs and Tackles.
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    VONSTER wrote...
    Gambo
    Gambo always wants the reader to feel sorry for these multi millionaires. No Gambo its not really difficult. If I lost my job that would be huge but someone like a headcoach isnt a big deal especially for Whiz. Why? they are used to this life style and have chosen this path. Call this firing what it is a BIDWELL life style and expected. Why? Because the Bidwells are the Same old Cardinals. This franchise will never change. Here is a prediction the Cards will be looking for another HC in three years.
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    sundevil7901 wrote...
    Good assessment, Gambo
    No ill feelings towards Whiz, he did remarkable things for this franchise. Sometimes, it's just time to move on. Nothing lasts forever.
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    nonsoon wrote...
    I'll miss him
    Whiz will be fine, in fact I think he'll be a better coach going forward having learned from the past few years. I'd be surprised if he doesn't become a bit more flexible from here on out. The next team to hire him will likely reap the benefits of his time learning in AZ. Thanks for the good times you stubborn SOB, lol.
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    Calvinator wrote...
    Please Trade Dockett
    This guy is classless. He didn't stick behind the Coach. He constantly runs his mouth with pointless jabber, and I can't stand his arrogant attitude. He should've been traded before Whiz was let go. Oh and Dockett had a terrible year and absorbs a lot of payroll, so even more reason to trade him for a few good O-Linemen.
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