Updated Jul 29, 2013 - 11:51 pm
Arizona Cardinals tight end Rob Housler holding himself to 'highest standard'
But he might not be the only offensive weapon who reaps the reward.
Both in Pittsburgh and Indianapolis, a prevalent theme in Arians' offense was the use of the tight end down field.
From 2007-2011, Steelers tight end Heath Miller caught 217 passes for 3,012 yards to go along with 20 touchdowns, and also made his first Pro Bowl appearance.
And last season, Colts' rookie tight ends Coby Fleener and Dwayne Allen caught 71 combined balls for 802 yards.
It's a trend that Arians is apparently trying to continue in the Valley.
"I won't complain when there are three tight ends on the field, because we can run a lot of plays out of that," Cardinals tight end Rob Housler said. "We didn't do that too much in the previous years, we kind of started sprinkling it in. But now it's definitely a staple of our offense and you can definitely see it on the field."
While Housler isn't the only talented receiver in a deep stable of tight ends -- Jeff King, Jim Dray, D.C. Jefferson, Mickey Shuler and Kory Sperry -- going into his third season, the former third-round pick knows that with increased opportunity comes increased responsibility.
And, it's something the former Florida Atlantic standout isn't taking lightly.
"It's a big year for me, completely internally," said Housler. "I'm not worried about what anyone else is saying about me because if I don't have the highest standard, I'm not doing right by myself. I have really high standards and really high expectations going into this year.
"It's great to some into this year with some fresh faces and kind of restart. There's been a lot of good, positive energy so far."
In 2012, Housler led all Cardinals tight ends in catches (45) and receiving yards (417) but was held out of the end zone.
Dave Dulberg, Web Content Editor - ArizonaSports.com
- Cardinals vs. Chargers preview: Final chance to make an impression
- Arizona Cardinals sign DT Tommy Kelly
- Report: Arizona Cardinals bring James Harrison in for a visit
- Arizona Cardinals RB Zach Bauman excited for 'opportunity to show what I can do' Thursday vs. Chargers
- Confident Chandler Catanzaro looks to prove himself as Arizona Cardinals kicker
- Kirk Gibson, D-backs manager - Tuesday August 26D-backs manager Kirk Gibson discusses possible changes to a six-man rotation.
- Dave Pasch - Cardinals commentator - Tuesday August 26Dave Pasch thinks Michael Floyd is a number one receiving target.
- Mike Sando, ESPN NFL Insider - Tuesday August 26Mike Sando takes us inside the NFL headlines.
- Who impressed/Who depressed - Monday August 25Vince praises Arizona's newest football dynasty.
- Bruce Arians- Cardinals head coach - Monday August 25Bruce Arians says Jay Feely was let go early on so he can catch on with another team.