Executive vice president of basketball operations Stu Jackson announced Wednesday that financial penalties will be levied against any player who is determined to have committed a flop. The penalties are as such:

Violation 1: Warning
Violation 2: $5,000 fine
Violation 3: $10,000 fine
Violation 4: $15,000 fine
Violation 5: $30,000 fine

Six or more flops will subject the offender to possible increased fines and/or suspension.

So, what is a flop? According to the NBA's official release:

Physical acts that constitute legitimate basketball plays (such as moving to a spot in order to draw an offensive foul) and minor physical reactions to contact will not be treated as flops.

"Flops have no place in our game - they either fool referees into calling undeserved fouls or fool fans into thinking the referees missed a foul call," Jackson said. "Accordingly, both the Board of Governors and the Competition Committee felt strongly that any player who the league determines, following video review, to have committed a flop should - after a warning - be given an automatic penalty."

While at training camp in San Diego, Phoenix Suns head coach Alvin Gentry doubted just how effective the new policy will be.

"I think that it's going to be something that's going to be very difficult to enforce," Gentry said. "I don't know how it can be done, but I'm sure they'll find a way.

"I think anything to get it out of the game is going to be good -- it has gotten out of hand."

The players themselves will have to adjust, including newly-acquired forward Luis Scola, who developed a bit of a reputation as a flopper in his days with the Houston Rockets.

"It's a good weapon defensively for me and it has been very productive in order for me to be good on defense," he said. "I will try to see if I can continue to do it and then if the rules don't allow it, I will find some other way."

Suns swingman Jared Dudley seemed to be on board with the new regulations, claiming he "doesn't flop that much." But the veteran does have a plan of action if he's fined.

"If I lose money, I'm calling (NBAPA executive director) Billy Hunter straight up," Dudley said. "But you know what, if LeBron (James) and Kobe (Bryant) don't get fined the most, it's riduculous, because out of everyone, even the Ginobili types, they have the ball in their hands 30-40 times a game and they flop all the time."

Arizona Sports' Craig Grialou contributed to this report