The Phoenix Suns are going out on a limb, offering fans a refund if they don't enjoy next Thursday's home game against the Dallas Mavericks. It's called "Satisfaction Guaranteed Night" and offers "good times guaranteed or your money back."
"We believe strongly in the up-tempo, exciting brand of basketball that our team plays every time it steps onto the court, as well as the overall entertainment experience we provide here at US Airways Center," said Phoenix Suns president, Jason Rowley in a press release. "We feel so confident in our product that we are willing to offer money back to those fans who leave our arena unsatisfied after experiencing the excitement of Suns basketball."
ESPN sports business analyst Darren Rovell told radio hosts Mike & Mike on Friday morning, "If you don't go home happy, they will give you your money back. No questions asked. You go to the game, you pay for the ticket, you're not happy, you get your money back."
The Suns are 7-9 in fourth place in the Pacific Division and are coming off their third-worst loss in franchise history.
Their average ticket price is $70.
"They're not doing anything crazy -- they're saying we don't have a whole bunch of stars, we don't have a whole bunch of names, but we think we have good entertainment," Rovell said. "[The Suns] think we provide you with a great night. So if you're not happy with it, you will get your money back."
The Suns aren't the first local team to offer a satisfaction guarantee. In 2008, the Arizona Rattlers guaranteed they'd make the Arena Football League Playoffs, otherwise season ticket holders would receive a full refund on their seat purchases. In the end, the Rattlers made the postseason and didn't have to honor the refund offer.
Phoenix is averaging 15,063 fans for home games this season, a mark which ranks 24th in the league.