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Phoenix Suns

Updated Mar 27, 2013 - 7:44 am

Jared Dudley: Culture change is tied to effort level

Phoenix Suns' Kendall Marshall, right celebrates his made jump shot against the Los Angeles Lakers with teammate Jared Dudley (3) in the first half of an NBA basketball game on Monday, March 18, 2013, in Phoenix. (AP Photo/Ross D. Franklin)
When one goes over what we've seen from the 2012-13 Phoenix Suns, several keywords will be offered.

'Culture' is one. Suns brass and interim head coach Lindsey Hunter have often talked of changing the culture of the Suns organization -- one that was two games away from a trip to the NBA Finals just three years ago.

'Effort' is another. Hunter admonished and benched a quartet of young players for what he perceived as a lack of effort in a game against the Washington Wizards last week.

Suns' veteran Jared Dudley, the longest-tenured member of the team, thinks a so-called culture change is tied directly to effort.

"You hear the word 'effort' a lot, and basically they're trying to say (lack of effort) won't be tolerated, we're going to play through consistently," Dudley told Doug and Wolf Tuesday on Arizona Sports 620. "To me, I don't know if that's going to be a culture change. I thought it's more about NBA-style. Any NBA team you play for, you should always play hard, you should always play together, you should always play smart.

"The teams that do that have good culture. I think we're trying to get it that way and that's what I think this whole culture change means. You'll see that -- a lot of that will come with personnel change."

Unfortunately for Phoenix, personnel change might be difficult moving forward. The team has a 23-48 record heading into Wednesday night's game at Utah and has ten players with guaranteed contracts on the books for the 2013-14 season.

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