Sirius XM Radio creating Comedy Central channel
NEW YORK (AP) - Sirius XM Radio and Comedy Central are teaming up to create a new comedy channel on the satellite radio service. It will showcase the television network's stable of stand-up comics.
The companies said Tuesday that they hope to add the channel to Sirius' existing lineup of eight comedy channels this spring.
For Comedy Central, it's a continuing effort to spread its brand beyond TV. It already packages comedy concert tours and sponsors shows at comedy clubs.
So far, big-name Comedy Central hosts Jon Stewart and Stephen Colbert are not part of the effort.
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