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(AP) - What to get Superman for his 75th birthday? DC Entertainment's starting with a new logo.

The company, part of Warner Bros. Entertainment, unveiled the new logo Thursday in honor of Superman's 75th anniversary. It ties in the iconic character's familiar red and blue colors, along with his ever-present cape, and the legend "75 Years."

Its first appearance is on the cover of "Superman Unchained" by DC co-publisher Jim Lee and writer Scott Snyder on June 12, along with a new animated short being produced by Zack Snyder, portions of which will be shown at San Diego Comic-Con in July as a sneak-peak.

Snyder's finished version, which will pay homage to Superman, will debut in full later this summer.

Warner Bros. CEO Kevin Tsujihara said Thursday the new logo is part of a yearlong celebration of what he called the "first super hero" whose exploits have jumped from the pages of comic books to radio, television, movies (the latest incarnation, "Man of Steel," is due out this summer) and video games, among other media.

"We are proud to commemorate this milestone with exciting entertainment across the entire Studio and across the globe, ensuring this enduring icon reaches new generations of audiences," he said of the character created in Cleveland, Ohio, by Jerry Siegel and Joe Shuster and who debuted on the cover of "Action Comics" No. 1 in June 1938.

Diane Nelson, president of DC Entertainment, called Superman "undeniably the greatest super hero in the world and likely the most influential comic book character of all time."

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Moore reported from Philadelphia. Follow him at http://www.twitter.com/mattmooreap

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Warner Bros. Entertainment and DC Entertainment are owned by Time Warner Inc.

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Online:

http://www.dccomics.com/superman


(Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)
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