Philadelphia opera co.: New name, new vision
PHILADELPHIA (AP) - The Opera Company of Philadelphia is getting a new name that officials say is in better harmony with the organization's move toward more innovative programming, public outreach and greater diversity in its repertoire.
The company announced Tuesday, in conjunction with the unveiling of the 2013-2014 season, it will now be known simply as Opera Philadelphia. The new name and logo will appear on all of its brochures and ads.
"The rebranding is not just an expression of Opera Philadelphia's future ambitions but the next step in a creative journey that began several years ago," said David Devan, the company's president and general director.
Opera Philadelphia plans to continue bringing free performances to new audiences in famous Philadelphia locations, both with surprise "flash mob" mini-concerts as well as a live outdoor simulcast.
As in the past, the opera's spontaneous "Random Acts of Culture" performances in 2013-2014 will be announced on Twitter shortly before they begin. And on Sept. 28, Verdi's "Nabucco" will be broadcast from the august Academy of Music live- and free- on a high-definition screen outdoors on Independence Mall.
Last year's "Random Acts of Culture" at popular downtown spots like Macy's and the Reading Terminal Market received widespread kudos and millions of views on YouTube, and 3,000 people gathered on Independence Hall's lawn last fall for a simulcast of "La Boheme."
"Nabucco," a Philadelphia Opera premiere, opens the 2013-2014 season and is followed by Mozart's classic "Don Giovanni" and "Ainadamar: An Opera in Three Images," the Grammy-winning first opera from Argentinian composer Osvaldo Golijov that tells the story of Spanish playwright Federico Garcia Lorca.
Rounding out the season in 2014 are the Curtis Opera Theater's new production of Francis Poulenc's "Dialogues of the Carmelites" and the East Coast premiere of Ricky Ian Gordon's "A Coffin in Egypt," a new commission and production in partnership with the Houston Grand Opera starring celebrated mezzo-soprano Frederica von Stade.
"We believe this season embraces this art form in its entirety, for the full enjoyment of our local, national and international audiences," said Corrado Rovaris, Opera Philadelphia's music director.
Opera Philadelphia said it has five new operas in development and aims to present challenging contemporary works along with more standard fare.
The company was formed through the 1975 merger of the Philadelphia Lyric Opera Company and the Philadelphia Grand Opera Company.
(Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)
- Carl Bradford, Marquis Flowers highlight list of local products who made NFL rosters
- Anu Solomon, UA Wildcats roll over UNLV Rebels in season opener
- Arizona athletic director Greg Byrne says goal is Territorial Cup, then Pac-12 championship
- Arizona vs. UNLV preview: Wildcats to debut freshman QB
- Arizona Wildcats to be a Pac-12 South surprise?
- Greg Byrne - Arizona Athletic Director - Friday August 29Arizona Athletic Director Greg Byrne previews the 2014 Arizona football season
- Bearing Down with Adam and Jarrett - Aug. 28 - Thursday August 28Adam and Jarrett preview Arizona's 2014 football season and season opener vs. UNLV.
- Rich Rodriguez, Head Coach UA Football - Monday August 25Who will be his starting quarterback and how will he replace Ka'Deem Carey?
- Greg Byrne, University of Arizona Athletic Director - Friday August 8Greg Byrne talks about the new ruling that gives autonomy to the Power 5 conferences.
- Bucky Brooks, NFL Network draft analyst - Friday May 2Bucky Brooks discusses what the Cardinals should do with the 20th overall pick.