Whim leads TV writer to Nebraska to sell gongs
OMAHA, Neb. (AP) - Listen closely, and the deep rumblings of gongs can be heard emanating from a small warehouse in an industrial section of Lincoln in southeast Nebraska.
New York City native Andrew Borakove keeps his inventory for Gongs Unlimited in the building tucked away on the southwest edge of the city. And each day, he "tests" the merchandise for customers who call wanting a certain sound by holding the phone up to the gongs as they're struck.
A decade ago, Borakove, 51, was a television comedy writer living in Los Angeles. But the work was hit-or-miss, and his family was growing.
He said he headed to the beach one day to meditate and seek divine guidance for his life. It was during that time that he was hit with the notion to sell gongs.
"You get the vision, then you test it with software," Borakove said. "You beta-test it."
His research showed there was high demand for the flat, metal musical discs, but few sellers on the Internet. So, in 2005, he started Gongs Unlimited with a $3,000 line of credit. Two years later, he and his business moved from LA to Lincoln's southwest edge- sight unseen- after he had another whim, this time to relocate to a midsize Midwest community.
"I just put my finger on a map, and it landed on Nebraska," Borakove said. "My wife is from Elkhorn. She's the one who went and picked out the house. But the day I moved was the first time I ever set foot in Nebraska."
Now, Borakove may be the world's pre-eminent gong dealer, selling hundreds of gongs, stands and gong-banging mallets a year- $800,000 worth last year. His clientele runs the gamut from car dealerships to Dubai casinos to rocker Roger Daltrey of The Who.
"We're growing. We're bursting at the seams with our gongs," he said. "We're putting on a big gong show, really."
(Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)
- CBS Sports analyst: Arizona Wildcats coach Rich Rodriguez will be Pac-12 Coach of the Year
- AD Greg Byrne: Arizona Wildcats will schedule tougher non-conference foes in future
- Report: Class of 2016 quarterback Shea Patterson decommits from Arizona
- Arizona coach Rodriguez on starting QB: 'The truth is I don't really know'
- Arizona Wildcats picked fourth in Pac-12 preseason media poll
- Greg Byrne, University of Arizona Athletic Director - Friday August 8Greg Byrne talks about the new ruling that gives autonomy to the Power 5 conferences.
- Bucky Brooks, NFL Network draft analyst - Friday May 2Bucky Brooks discusses what the Cardinals should do with the 20th overall pick.
- Bearing Down with Adam and Jarrett - Tuesday April 15Adam and Jarrett talk about UA's early departures.
- Bearing Down with Adam and Jarrett - Thursday April 3Adam and Jarrett recap a tough loss as well as the season itself.
- Bearing Down with Adam and Jarrett - Friday March 28Adam and Jarrett talk about Arizona's run to the Elite 8.