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Updated Jun 9, 2014 - 11:19 am

Report: Fiesta Bowl losing Tostitos sponsorship

UCF head coach George O'Leary holds the Fiesta Bowl champions trophy after defeating Baylor 52-42, Wednesday, Jan. 1, 2014, in Glendale, Ariz. (PHOTO/AP, Rick Scuteri)

PHOENIX -- The sponsorship deal between the Fiesta Bowl and Tostitos is coming to an end, according to a report.

SportsBusiness Journal reported that the chips company told ESPN it would no longer underwrite the BCS game. Tostitos had sponsored the game for 18 years. Another sponsor, Discover, which had provided support for the Orange Bowl, is also dropping out.

Those bowls are part of the rotation of bowl games that will determine the national college football champion.

The Fiesta Bowl is played at University of Phoenix Stadium in Glendale.

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