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FILE - This is a Thursday, Dec. 29, 2016  file photo of France's Alexis Pinturault wearing a Shred helmet  crosses the finish line of an alpine ski, men's World Cup combined in Santa Caterina, Italy. Ten years after founding Shred _ the ski helmet, eyewear and accessory company known for its 1980s-style fluorescent colors and designs Ted Ligety the Olympic and two-time world champion in giant slalom  has been watching as a proud spectator lately. (AP Photo/Marco Trovati, File)
Associated Press | December 30, 2016 5:13 am
Ligety finds a new way to win _ by sponsoring his rivals