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This Jan. 14, 2015 photo provided by ORDA/Whiteface Lake Placid, shows Megan Gardner, right, as she teaches participants in a lesson at Whiteface Mountain in Wilmington, N.Y., near Lake Placid. Whiteface, like other ski resorts, is creating programs to attract younger skiers as a way of maintaining interest in the sport as baby boomers age out. (ORDA/Whiteface Lake Placid via AP)
Associated Press | January 11, 2017 11:51 am
Ski industry targeting millennials to keep coffers intact