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This image from video provided by Hyundai Motor America shows former NFL quarterback Joe Montana in Hyundai's Super Bowl ad teaser. Advertisers are ramping up their marketing stunts to try to stand out from the crowd during the biggest live TV event of the year, when the Atlanta Falcons will take on the New England Patriots in Super Bowl 51, on Sunday, Feb. 5, 2017. (Hyundai Motor America via AP)
Associated Press | January 27, 2017 5:30 am
To stand out at Super Bowl 51, ads are going for stunts