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FILE - In this Aug. 21, 2016 file photo, Japanese Prime Minister Shinzo Abe removes costume of the Nintendo game character Super Mario as he makes an appearance during the closing ceremony at the 2016 Summer Olympics in Rio de Janeiro, Brazil. How much yen did Nintendo pay to land that dream marketing opportunity at the Rio Olympics closing ceremony when Japan's prime minister popped out dressed as the red-hatted plumber Super Mario? Zero. (Masanori Takei/Kyodo News via AP, File)
Associated Press | September 1, 2016 7:33 pm
Super Mario marketing op in Rio cost Nintendo how much? Zero