The NBA playoffs reached numbers not seen since the Jordan era, and they didn't do it because fans tuned in to see a bunch of underdogs, they did it because the league's #1 superstar (Lebron James) was putting together a statistical run like we've never before seen.
It is the same with local sports, Steve Nash and Amare Stoudemire are compelling, Elliot Perry is not, so while the latter may gain cult following (manifested by otherwise reasonable people wearing goofy socks!), the former is what fans will actually tune in to watch and shell out cash to attend.
I like when writers take one instance and extrapolate it to be taken as a city's entire history. This town loves it's stars. I don't know what you are talking about. The town loved Kevin Johnson, Charles Barkley, Kurt Warner, Fitz, Curt Schilling, Randy Johnson, Gonzo, Boldin, Stoudemire. There are so many more that you could name that this town loved. To say that a town doesn't love it's stars and that is why they lose is totally ignorant.
I am a DIE HARD AZ sports fan and I find this article offensive. Maybe if one of our franchises would WIN (2001 Dbacks excluded) there would be more accolades for so-called "franchise" athletes. J-up has been AWFUL this year and deserves to get booed. He should be professional enough to take it like a man. Do you think Fitz or Nash would have responded like Upton did? What about Charles Barkley, Kevin Johnson, Tom Chambers, Louis Gonzales? I'd say its clear that we AZ Sports fans have always respected them as world-class athletes.
My theory is that the real Arizona fans, the ones who actually know the ins and outs of the games know that trading Upton and our bona-fide stars is not in the best interest of the franchise. The other half of the fans, fans who live in AZ but are really fans of someone else don't care if they go to a game and boo our best players. That is AZ's biggest problem. Half of our fan base are people who come from somewhere else and root for other teams. The real AZ fans know whats best for our teams, and know we need star players. As for the rest they could care less.