The Golden State Warriors are nothing if not revolutionary.
And historically mediocre. But mostly revolutionary. Yeah, for the sake of this story we’re going to roll with revolutionary.
Anyway, the revolutionary Warriors will be the first NBA squad in the modern era to wear a jersey that is not a tank top, according to MercuryNews.com.
And it looks horrible.
The shirts will debut on Feb. 22nd as the Warriors host the San Antonio Spurs. The game will be aired on ESPN, so the entire country can see the awfulness that is the new look that has been designed by Adidas.
And, if Adidas has its way, other teams will follow the Warriors in adopting the look.
“It was the right moment, the right team,” said Lawrence Norman, Adidas’ vice president of global basketball. “Even more important, the right city. When you launch something as innovative as this — that will change the way the players look on the court and the way the fans support the team forever — why not launch it in the most innovative part of the United States?”
The new jersey is much less a T-shirt than the next phase in the evolution of basketball apparel.
It’s being called the “adizero NBA short sleeve uniform system.” And Adidas boasts it as a revolutionary marriage between performance and aesthetics.
It’s a marriage we’re hoping doesn’t last.