Here’s a video you have to wonder if actually leads to more sales of the product it’s promoting.
The Atlanta Hawks have released a “trailer” for their newest cheerleader calendar. The video is called “Hawknado,” an obvious riff on the Syfy channel’s “Sharknado,” which debuted in July.
“Hawknado” is a self-aware low-budget affair replete with cheesy background graphics and hair care products that become deadly weapons.
The opening slate says the video is rated “H” for “horribleness,” including “bad acting, terrible effects, general cheesiness.”
The narrator at one point says, “It’s a transparent attempt to sell more swimsuit calendars.”
Hawks sharpshooter Kyle Korver makes a cameo, and the video plays on pop culture elements such as “ain’t nobody got time for that.”
It’s uncertain if the team has played this promo during a home game, but it may be the most awesomely bad NBA video since Mark Cuban tried to lure Dwight Howard to Dallas. At least the Hawks, hopefully, know they are being kitschy.