ARIZONA COYOTES

Coyotes release new video celebrating hockey in Arizona

Oct 6, 2015, 2:04 PM

With the Arizona Coyotes’ season-opener officially less than a week away, the ‘Yotes are amping up the excitement.

As part of a campaign to “celebrate the unique DNA of hockey in Arizona,” the team has released a video that does just that.

“We might be surrounded by desert, but our blood runs ice cold,” the video says.

The Coyotes have only called Arizona home for 19 years, but as one of the NHL’s youngest organizations, the video celebrates that fans chose to call Arizona their team.

“This isn’t a logo, it’s a badge of honor. We weren’t born into this, we chose this, and that’s what makes us stronger,” the video says.

The marketing campaign is partly in response to critics who don’t think that hockey belongs in Arizona.

“Arizona is a great hockey market,” General Manager Don Maloney said in a press release. “We are very fortunate to have some of the most passionate fans in the entire NHL here in the Valley. It’s time for us to celebrate our uniqueness and show our pride for our team and our players.”

As part of the campaign, the Coyotes are inviting fans to use the hashtag #WeAreCoyotes.

“We’re a new breed and what makes us different, excites us. We are a pack apart,” the video says.

Comments

Comment guidelines: No name-calling, personal attacks, profanity, or insults. Please keep the conversation civil and help us moderate comments by reporting abuse.
comments powered by Disqus

Arizona Coyotes

Matias Maccelli #63 of the Arizona Coyotes skates with the puck during an NHL game at Mullett Arena...

Associated Press

Josh Doan nets twice in NHL debut, Coyotes score 4 goals in 3rd and beat Blue Jackets

Josh Doan had two goals including the go-ahead score in his first NHL game and the Arizona Coyotes beat the Columbus Blue Jackets 6-2.

1 day ago

ASU hockey player Josh Doan and father Shane Doan wave to fans before the ceremonial first puck to ...

David Veenstra

Arizona Coyotes forward Josh Doan scores twice in NHL debut

Coyotes forward Josh Doan scored twice in his NHL debut on Tuesday. Doan had goals in the second and third period against Columbus. 

2 days ago

Josh Doan...

Damon Allred

Arizona Coyotes recall forward Josh Doan from Tucson Roadrunners

The Arizona Coyotes recalled former second-round pick Josh Doan, son of former captain Shane Doan, from the Tucson Roadrunners.

3 days ago

Miro Heiskanen #4 of the Dallas Stars skates with the puck while being defended by Alex Kerfoot #15...

Associated Press

Arizona Coyotes fall to Dallas Stars for 2nd time in last 3 games

Miro Heiskanen broke a tie with 5:28 left and the Stars won their fourth consecutive game, beating the Coyotes on Sunday night.

4 days ago

Dylan Guenther...

Associated Press

Coyotes’ Dylan Guenther scores overtime game-winner vs. Kraken

Dylan Guenther scored in overtime to give the Arizona Coyotes a win over Seattle on Friday night.

5 days ago

Arizona Coyotes center Liam O'Brien...

Associated Press

Coyotes’ struggles in Dallas continue despite Clayton Keller stacking goals

The Dallas Stars extended their home points streak against the Coyotes to 19 games with a victory on Wednesday night.

8 days ago

Coyotes release new video celebrating hockey in Arizona