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Larry Fitzgerald’s Walter Payton NFL Man of the Year campaign hits social media

FILe - In this Oct. 17, 2016, file photo, Arizona Cardinals wide receiver Larry Fitzgerald (11) speaks after an NFL football game against the New York Jets, in Glendale, Ariz. Fitzgerald, Miami's Mike Pouncey and the New York Jets' Brandon Marshall are among the 32 players eligible for the Walter Payton NFL Man of the Year Award.

Arizona Cardinals receiver Larry Fitzgerald is already the winner of the Cardinals’ Walter Payton NFL Man of the Year award, but Fitzgerald is trying to win it for the league as a whole.

In doing so, the #FitzgeraldWPMOYChallenge mouthful of a hashtag has brought a storm of tweets Friday in support of the all-time Cardinal great.

The campaign was off to a good start, trending in the Phoenix area.

The player with the most mentions of the hashtag between Dec. 12 and Jan. 8 wins an additional $25,000 donation to the charity of their choosing from Nationwide.

The overall winner of the award will have a total of $1 million donated in their name with $500,000 going to the charity of their choice and another $500,000 going towards the expansion of Character Playbook across all NFL markets. Finalists also receive an identical donation split with $250,000.

In 2012, Fitzgerald was one of three finalists for the award. Fitzgerald has made a tremendous impact through his two foundations — the Larry Fitzgerald First Down Fund and Carol Fitzgerald Memorial Fund.

You yourself can use the hashtag #FitzgeraldWPMOYChallenge to help Fitzgerald have a chance at donating more money. The winner will be announced on Feb. 4, the night before Super Bowl LI.

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