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This image from video provided by Hyundai Motor America shows former NFL quarterback Joe Montana in Hyundai's Super Bowl ad teaser. Advertisers are ramping up their marketing stunts to try to stand out from the crowd during the biggest live TV event of the year, when the Atlanta Falcons will take on the New England Patriots in Super Bowl 51, on Sunday, Feb. 5, 2017. (Hyundai Motor America via AP)
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  • This image from video provided by Hyundai Motor America shows former NFL quarterback Joe Montana in Hyundai's Super Bowl ad teaser. Advertisers are ramping up their marketing stunts to try to stand out from the crowd during the biggest live TV event of the year, when the Atlanta Falcons will take on the New England Patriots in Super Bowl 51, on Sunday, Feb. 5, 2017. (Hyundai Motor America via AP)

    To stand out at Super Bowl 51, ads are going for stunts

    NEW YORK (AP) — Lady Gaga is reportedly entertaining an unusual twist on her Super Bowl halftime show, which — though it’s not confirmed — she could perform from the roof of the stadium. If that comes to pass, she won’t be the only one making a big play for attention this year. Advertisers from […]
  • In this Tuesday, Jan. 24, 2017, photo Skip Horween, president of Horween Leather Co., poses for a portrait at the factory in Chicago. Horween represents the fourth generation of immigrants from Ukraine who opened a Chicago tannery in 1905 and would come to provide the leather for NFL game balls used today, including the Super Bowl LI ball. (AP Photo/Charles Rex Arbogast)

    Long, storied history behind the footballs of the NFL

    Skip Horween’s great-grandmother wanted nothing to do with football. In fact, her two sons were so petrified she would find out they were messing around with the barbaric-looking game that they decided to play under assumed names. That’s how it came to be that Arnold and Ralph “McMahon,” both standouts on the Harvard football team […]
  • Danica Patrick films a video segment during the NASCAR Media Tour in Charlotte, N.C., Tuesday, Jan. 24, 2017. (AP Photo/Chuck Burton)

    Sponsor questions for Danica Patrick as NASCAR season nears

    CHARLOTTE, N.C. (AP) — Danica Patrick wore an all-white Tax Act uniform to NASCAR’s preseason media event Tuesday, raising eyebrows about her sponsorship situation with the season just a month away. Patrick and Stewart-Haas Racing last year signed a deal with Nature’s Bakery as Patrick’s primary sponsor. The company founded in 2010 by the father-and-son […]