The jokes write themselves: Beer fridge will unlock if Browns win
It’s been nearly 600 days since the Cleveland Browns last won a regular season football game, and thanks to a master marketing ploy by Bud Light, that is helping the beer company gain a lot of attention Tuesday.
That’s because the company announced a series of refrigerators placed in the Cleveland area that will be stocked with beer and locked up until the Browns win their first regular season game.
Those fridges will unlock the free beer via wifi when that happens, but here’s to guessing it won’t matter if a wifi password changes or the internet is down.
Yep. The jokes write themselves.
You’ve stood by us through it all. We love you for it, and so does @budlight.
— Cleveland Browns (@Browns) August 14, 2018
The best-case scenario is the Browns beat the Pittsburgh Steelers in Week 1 and the beer company profits off its charity.
The bester-case scenario is Cleveland loses a lot, fans play off the marketing campaign to create free advertising for Bud Light and the fridges sit in local bars chained up.
Does beer keep for 16 weeks?
— Marc Comstock (@Marc_Comstock) August 14, 2018
Don’t fear, Cleveland fans: according to ESPN’s Darren Rovell, Bud Light will restock the fridges with fresh brews every month if Cleveland can’t rack up a victory before the beers’ shelf lives pass.
Bud Light meeting:
“They slashed our local marketing & giveaway budget to zero for Cleveland, Ohio, anyone have any ideas?”
— McNeil (@Reflog_18) August 14, 2018
— aundre (@aundrelarrow) August 14, 2018
“Those who do not learn history are doomed to repeat it” pic.twitter.com/NOEiBIE20V
— Bob Greenburg (@BobGreenburg) August 14, 2018
This is how they plan advertise their new “Beer that lasts literally forever” line.
— Jake Q (@JCubBraves) August 14, 2018
That’s cute. The Browns are doing a time capsule!
— Steven Anderson (@JerseyFinFan) August 14, 2018
So they don’t get to have a beer all year? Rough
— Eric Kingsley (@wood2energy) August 14, 2018
If that beer has a born on date, it might be old enough to drink itself at that point.
— The Boys of Summer (@johndpooch) August 14, 2018
— Abbie R (@Abrigail23) August 14, 2018
It’s a genius Brand gimmick. They will get more recognition than any ad they run this month. *tweet written by a Browns fan and to be taken with that in mind as this writer would make fun of any other team who did this *
— Mitchell Fink (@themitchellfink) August 14, 2018