NFL selects Caesars Entertainment as first-ever casino sponsor

Jan 3, 2019, 10:32 AM

Matt Gutierrez carries a raiders flag by a sign welcoming visitors to Las Vegas, Monday, March 27, ...

Matt Gutierrez carries a raiders flag by a sign welcoming visitors to Las Vegas, Monday, March 27, 2017, in Las Vegas. NFL team owners approved the move of the Raiders to Las Vegas in a vote at an NFL football annual meeting in Phoenix. (AP Photo/John Locher)

(AP Photo/John Locher)

The NFL announced Thursday that it has entered a partnership with Caesars Entertainment, making it the first official casino sponsor for the largest sports league in the United States.

Ironically, while being the league that is bet on most of the four major sports, the NFL is the last to join the gambling party.

“All of us at Caesars Entertainment are thrilled to be the first-ever casino partner of the NFL, the most prominent sports league in North America,” Mark Frissora, President and CEO of Caesars Entertainment, said in a statement. “Combining the league’s 180 million fans with our 55 million Total Rewards loyalty program members will expose millions of people to the exclusive and exciting year-round opportunities at our properties.”

While the financial details of the deal were not disclosed, the agreement is strictly for casino floor gaming and does not include sports betting, daily fantasy or hotels/resorts.

The announcement seemed inevitable, however, as the upcoming 2020 draft is taking place in Las Vegas.

Las Vegas is also the future home of the Raiders.

It would seem implausible to continue push pack on gambling when two NFL entities are being located in Las Vegas in the near future.

There are currently eight NFL teams that have relationships with Caesars Entertainment, including the Raiders.

Caesars Entertainment will have rights to use NFL trademarks in both the United States and the United Kingdom, which also comes as no surprise, as the NFL has had more and more games in London over the last decade, with talks of a potential future team located across the pond.

“We couldn’t be more excited to work with one of the world’s largest gaming and entertainment companies,” said Renie Anderson, Senior Vice President, NFL Partnerships, Sponsorship and Consumer Products. “Combining the NFL with Caesars’ expertise in world class entertainment will provide our fans unique experiences both here in the United States and abroad.”


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NFL selects Caesars Entertainment as first-ever casino sponsor