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Coyotes minor league affiliate partners with motorsports for makeover

Motorsports rookie Quin Houff’s Chevrolet Camaro received a makeover for Sunday’s race at Pocono Raceway.

The Arizona Coyotes’ ECHL affiliate, the Rapid City Rush, displayed its logo on the No. 77 car. The Coyotes’ logo was displayed, too.

“From our first discussions with our staff in Rapid City, to our partners with the ECHL, everyone was excited about showcasing both teams on the No. 77 car this weekend in Pocono,” Jeff Dickerson, co-owner of the Rush and Spire Holdings, said in a news release.

“Not only are we trying to bring awareness to the Rush, but it’s a great week announcing our affiliation with the Arizona Coyotes, as well.”

The partnership stems from Spitre Mortorsports and Spire Sports + Entertainment owning a stake in the motorsports team and the Rush.

This is the first time an ECHL team has had its logo on car during a NASCAR race.

“Three weeks ago, we watched as an organization as our parent company led the No. 77 car to victory lane in Daytona,” Rush President Todd Mackin said in the release.

“Now, our logo, partnered with the Coyotes logo, will be on display on that same car for everyone to see at Pocono this weekend.”

The Rush announced a two-year affiliate deal with the Coyotes Wednesday. The two organizations had previously been affiliated during the 2015-17 seasons.

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