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Arizona Coyotes form new Hispanic Advisory Board

WINNIPEG, MB - OCTOBER 15: Goaltender Darcy Kuemper #35 of the Arizona Coyotes gets congratulated by teammates following a 4-2 victory over the Winnipeg Jets at the Bell MTS Place on October 15, 2019 in Winnipeg, Manitoba, Canada. (Photo by Darcy Finley/NHLI via Getty Images)

The Arizona Coyotes announced the formation of the organization’s Hispanic Advisory Board, on Thursday.

The board, which will be led by team majority owner Alex Meruelo, was created to help improve relations with the Latino community.

Meruelo became the first Hispanic majority owner in NHL history this July.

Coyotes CEO Ahron Cohen and representatives from Chicanos Por La Causa, the Arizona Hispanic Chamber of Commerce, iHeartMedia, Visit Tucson, Valle de Sol, Univision and City of Tucson Council Member Regina Romero will also be joining the board.

“We are very fortunate to have Mr. Meruelo as the first Hispanic owner of an NHL team,” Cohen said in a press release. “We finally have the right person in place to connect with the Hispanic community and build a genuine relationship. I’m very proud of the board we’ve assembled and look forward to working with these great business leaders to develop authentic strategies for reaching out to the Latino community.”

The Coyotes have also launched Spanish-language social media accounts on Instagram, Twitter and Facebook, all using the handle @LosYotes.

In celebration of Hispanic Heritage Month, the Coyotes will hold Noche de los Yotes on Oct. 17 when they host the Nashville Predators at Gila River Arena.

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