FOX Sports Arizona to rebrand as Bally Sports Arizona

FOX Sports Arizona and similar regional sports television networks owned by Sinclair will rebrand as Bally Sports before the start of the Major League Baseball season.

The groups revealed logos and their plans to make the change on Wednesday.

Bally’s and Sinclair, which operates the FOX regional networks, announced a partnership in November 2020 that created “a long-term strategic partnership that would combine Bally’s vertically-integrated, proprietary sports betting technology with Sinclair’s expansive market footprint.”

“Rolling out Bally’s iconic logo across Sinclair’s regional sports networks is a rewarding first step in a transformational partnership that is going to revolutionize the U.S. sports betting, gaming and media industries,” George Papanier, president and CEO of Bally’s Corporation, said in a press release.

“We look forward to integrating Bally’s unique content, including the award-winning daily fantasy sports platform we are acquiring from Monkey Knife Fight, across Sinclair’s live game day coverage and providing unrivaled sports gamification on a national scale.”

FOX Sports Arizona is the local TV broadcaster for the Phoenix Suns, Arizona Diamondbacks and Arizona Coyotes.

Nineteen of FOX’s regional sports networks will be part of the rebrand:

Bally Sports Arizona
Bally Sports Detroit
Bally Sports Florida
Bally Sports Great Lakes
Bally Sports Kansas City
Bally Sports Indiana
Bally Sports Midwest
Bally Sports New Orleans
Bally Sports North
Bally Sports Ohio
Bally Sports Oklahoma
Bally Sports San Diego
Bally Sports SoCal
Bally Sports South
Bally Sports Southeast
Bally Sports Southwest
Bally Sports Sun
Bally Sports West
Bally Sports Wisconsin

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