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Cardinals, Hyundai announce partnership deal

If you head to Flagstaff in late July or early August to
watch the Arizona Cardinals during training camp in the
cool pines, you’ll be seeing a lot of the Hyundai logo
while you’re there.

That’s because the Cardinals and Hyundai Motor America and
the Valley Hyundai Dealers announced a comprehensive
partnership deal Tuesday.

The Korean automaker will own rights as the presenting
sponsor of the team’s stay in Flagstaff — it will be
known as “Cardinals Training Camp presented by Hyundai”.
The car manufacturer’s presence will include vehicle
displays, signage, and promotional and hospitality
opportunities.

In addition, the Cardinals will be wearing a Hyundai logo
patch on their practice jerseys throughout the year.

“Hyundai Motor America and the Valley Hyundai Dealers are
excited about our new partnership with the Arizona
Cardinals,” said Derrick Hatami, general manager, Western
Region, Hyundai Motor America. “We look forward to working
with the team to further develop both the Hyundai and
Arizona Cardinals brands, and creating a unique experience
for Cardinals fans throughout the NFL season.”

The Cardinals aren’t the only NFL team who wears
sponsorship patches on practice jerseys. The Seattle
Seahawks don the patch of search engine Bing on theirs,
while the San Francisco 49ers announced a similar
partnership with Visa back in 2009.

Locally, the Phoenix Suns announced a sponsorship deal
with the Annexus Group in 2009 which includes a patch
displayed on practice uniforms.