ARIZONA COYOTES

NHL reaches agreement on 7-year TV deal with Turner Sports

Apr 27, 2021, 1:52 PM
Arizona Coyotes right wing Clayton Keller (9) celebrates after scoring a goal against the San Jose ...
Arizona Coyotes right wing Clayton Keller (9) celebrates after scoring a goal against the San Jose Sharks during the second period of an NHL hockey game in San Jose, Calif., Monday, April 26, 2021. (AP Photo/Josie Lepe)
(AP Photo/Josie Lepe)

The NHL and Turner Sports on Tuesday formally announced a seven-year agreement that begins next season and will put three Stanley Cup Finals on the TNT cable network.

The world’s top hockey league is eager to replicate the success found on Turner by the NBA.

“From our standpoint, we looked at the strength of the Turner Sports portfolio, which is outstanding,” NHL Commissioner Gary Bettman said. “They put a fun and innovative factor into all of what they do, and we’re excited to have that same treatment for our sports, and for our fans.”

Turner and corporate owner WarnerMedia surprised many with the acquisition. Longtime NHL partner NBC and Fox were seen as the favorites to get the second package after the league reached an agreement with ESPN last month.

NBC’s run of covering the league since 2005 ends after this season’s playoffs. It is in the final season of a 10-year contract.

WarnerMedia News & Sports Chairman Jeff Zucker said Turner’s style and approach to covering the NBA and baseball will translate well to hockey. Whether it has the same vibe as its NBA coverage, which includes the successful “Inside the NBA” studio show, remains to be seen.

“Obviously I think that there’s a style to Turner Sports, but you can’t just copy ‘Inside the NBA’ on Thursday nights,” he said. “We’re going to bring that same approach to the NHL but also one that I think is innovative, fun and dynamic.”

Zucker said there haven’t been any decisions about studio talent or announcers. Charles Barkley is a big hockey fan, so it wouldn’t be a surprise if he made an occasional appearance.

The deal includes up to 72 regular-season games per season, half of the first- and second-round playoff games on TNT and TBS as well as a conference final series. One of the regular-season games will be the NHL Winter Classic, which is played on New Year’s Day.

There are also live streaming and digital rights across WarnerMedia properties, including HBO Max and Bleacher Report. Zucker said there is the possibility that live games could be streamed only on HBO Max, but that isn’t likely until the 2022-23 season at the earliest.

Zucker also said it remains to be determined what days regular-season games will appear on TNT. The network has NBA games on Tuesday and Thursday as well as a successful wrestling show on Wednesday. The NHL has used Wednesday to air showcase games in the United States and Canada.

When the Stanley Cup Finals are shown on TNT in 2023, it will mark the first time since 1994 the NHL championship round will be only on cable. Bettman noted that TNT is available in 90 million homes and that content of major properties is not just confined to broadcast networks.

The agreement with Turner will give the NHL two network partners in the United States for the first time since 1998-99.

The NHL received $350 million in broadcast revenue from NBC ($250 million) and Disney Streaming Services ($100 million for digital rights) this season. The upcoming deals will average $635 million a year ($410 million from Disney and $225 million from Turner).

The league reached an agreement with Walt Disney Corp. last month that includes four Stanley Cup Finals, 25 regular-season games on ESPN and ABC, the NHL All-Star game and comprehensive streaming rights. That includes 75 regular-season games that will stream exclusively on both ESPN+ and Hulu.

It marks the first time since Turner broadcast Atlanta Flames games in the late 1970′s that the cable giant will air hockey. It also gives Turner its second championship property (it alternates the men’s Final Four with CBS).

Turner now has the rights to three of the four major North American sports with NBA games on TNT and baseball on TBS.

Even though NBC is losing the NHL after the playoffs, the network said in a statement that it would take the same approach as prior seasons, which includes every playoff game being aired.

“Despite a lot of speculation to the contrary we remain friends, and we look forward to the future, each of us understanding why we made the decisions that we both made to reach this point.” Bettman said.

Bettman also said moving away from NBC — which holds U.S. broadcast rights for the Olympics — will not play a role in deciding whether to allow players to participate in the 2022 Beijing Games. The NHL did not allow its players to participate three years ago in South Korea, ending a run of five consecutive Winter Olympics with NHL players.

Penguin Air

Comments

Comment guidelines: No name-calling, personal attacks, profanity, or insults. Please keep the conversation civil and help us moderate comments by reporting abuse.
comments powered by Disqus

Arizona Coyotes

FILE - United States' Logan Cooley (18) checks Finland's Eemil Viro (6) during the second period of...
Sam Graveline

Coyotes prospect Logan Cooley impresses for Team USA at World Juniors

Arizona Coyotes prospect Logan Cooley flashed some skill for Team USA against Austria in the World Juniors Saturday.
2 days ago
Lawson Crouse #67 of the Arizona Coyotes skates against the New York Islanders  at the UBS Arena on...
Kellan Olson

Lawson Crouse believes in Arizona Coyotes’ long-term vision, core

Arizona Coyotes forward Lawson Crouse spoke on his long-term commitment to the organization and what he sees for it in the future.
7 days ago
Lawson Crouse #67 of the Arizona Coyotes skates with the puck during the NHL game at Gila River Are...
Arizona Sports

Lawson Crouse, Arizona Coyotes agree to 5-year extension

Agreeing to an extension before an arbitration on Monday, Coyotes forward Lawson Crouse will make $4.3 million on average each year.
7 days ago
Logan Cooley, #3 pick by the Arizona Coyotes, poses for a portrait during the 2022 Upper Deck NHL D...
Arizona Sports

Coyotes’ Logan Cooley to play for U.S. at World Junior Championship

Coyotes prospect Logan Cooley -- the 2022 No. 3 pick -- will represent the United States at the upcoming IIHF World Junior Championship.
8 days ago
Head coach of the Cleveland Monsters John Madden looks on from behind the bench against the Laval R...
Arizona Sports

Arizona Coyotes hire assistant coach John Madden

John Madden joins Andre Tourigny's coaching staff after spending the last two seasons with the San Jose Sharks as an assistant.
20 days ago
Zack Kassian #44 of the Edmonton Oilers celebrates a goal against the Ottawa Senators during the fi...
Sam Graveline

Armstrong: F Zack Kassian perfect fit for new style of ‘Coyotes hockey’

Among the many moves the Coyotes made during the NHL Draft, the sneaky acquisition of veteran forward Zack Kassian could be very important.
23 days ago
NHL reaches agreement on 7-year TV deal with Turner Sports