ARIZONA CARDINALS

Cardinals receiver DeAndre Hopkins catches his own cereal brand

May 11, 2021, 12:46 PM
Arizona Cardinals wide receiver DeAndre Hopkins (10) pulls in a catch as Philadelphia Eagles defens...

Arizona Cardinals wide receiver DeAndre Hopkins (10) pulls in a catch as Philadelphia Eagles defensive back Michael Jacquet (38) and cornerback Kevon Seymour (41) defend during the first half of an NFL football game, Sunday, Dec. 20, 2020, in Glendale, Ariz. (AP Photo/Ross D. Franklin)

(AP Photo/Ross D. Franklin)

DeAndre Hopkins could soon be part of your morning routine.

The Cardinals receiver has caught a partnership with PLB Sports & Entertainment and is in the process of launching his own cereal brand, “DeAndre’s HOP BOX.” And the money made will go to a worthy cause.

A portion of the cereal’s proceeds will go toward the S.M.O.O.O.T.H. Foundation, a charity to support domestic violence victims that was started by Hopkins and his mother, Sabrina Greenlee.

A representative for PLB confirmed the plans to TMZ and said that the “honey nut Cheerios style” cereal is expected to release in August.

It will be available online and at Fry’s Food Stores locations in Arizona.

“DeAndre helped curate this box in a way that only he can by blending football, fashion and family,” Troy Witt, a representative for PLB Sports & Entertainment, told TMZ. “We’re proud to be working with him!”

The cereal box, according to TMZ, will feature Hopkins. A side panel will include Hopkins celebrating a touchdown and Greenlee.

PLB Sports & Entertainment has helped create athlete cereals such as Flutie Flakes (former Buffalo Bills quarterback Doug Flutie), HerrO Fruit Hoops (Miami Heat guard Tyler Herro), Chubb Crunch (Cleveland Browns running back Nick Chubb), Jumpin JuJu’s Crunch  (Pittsburgh Steelers receiver JuJu Smith-Schuster) and Josh’s Jaq’s (Buffalo Bills quarterback Josh Allen).

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