ARIZONA STATE FOOTBALL

Fiesta Bowl, Caesars agree on 1st bowl game betting partnership

Aug 23, 2021, 9:37 AM
(Courtesy: Fiesta Bowl)...
(Courtesy: Fiesta Bowl)
(Courtesy: Fiesta Bowl)

The Fiesta Bowl and Caesars Entertainment on Monday announced an alliance that they said is the first sports betting and fantasy gaming partnership centered around a college football bowl game.

The multi-year partnership will include Caesars hosting fan lounges at the Fiesta Bowl and Guaranteed Rate Bowl.

Caesars will be the sponsor of the Fiesta Bowl’s pregame parties as well.

“There was significant interest in the marketplace to partner with the Fiesta Bowl; where Caesars stood out was with its similar community mindset and a creativity toward setting a new standard,” Fiesta Bowl chief marketing officer Jose Moreno said in a release.

“We are teaming with an industry leader who is dedicated to working with us to elevate our offerings for college football and all sports fans across Arizona.”

This season, the Fiesta Bowl will host at-large teams at State Farm Stadium, home of the NFL’s Arizona Cardinals, on Jan. 1, 2022.

A Big 12-Big Ten matchup for the Guaranteed Rate Bowl will kick off on Dec. 28 at the home of MLB’s Arizona Diamondbacks, Chase Field in downtown Phoenix.

The state of Arizona on April 15 announced it would legalize sports gambling. Since, a wave of betting services have come to agreements with pro sports entities before sports betting in the state goes live on Sept. 9.

The Fiesta Bowl is not the first sports organization to team with Caesars. The Diamondbacks partnered with Caesars to open a sportsbook just outside of Chase Field in May.

Earlier, DraftKings announced that it would partner with the PGA Tour to open a sportsbook at TPC Scottsdale, the home of the Waste Management Phoenix Open.

FanDuel will have a year-round retail sportsbook at Footprint Center, home of the Phoenix Suns, and the WNBA’s Phoenix Mercury and Bally’s Corporation announced a 15-year partnership as well. The latter was the first gaming access contract with a professional women’s sports team, according to a press release.

Most recently, on Aug. 9, the Cardinals announced a partnership with BetMGM with plans to offer a sports gambling experience inside State Farm Stadium.

Penguin Air

Arizona State Football

Quarterback Emory Jones #5 of the Arizona State Sun Devils is tackled by defensive end Connor O'Too...
Jake Anderson

ASU’s Shaun Aguano trying to help QB Emory Jones’ rhythm, ground game

ASU football interim head coach Shaun Aguano on Monday said he would like to see more protected designed runs for quarterback Emory Jones.
2 days ago
Arizona State Sun Devils defensive back Kejuan Markham (12) runs back an interception during the co...
Jake Anderson

ASU to be without twin brothers Keon, Kejuan Markham due to ‘personal situation’

The twin brothers were both recruited out of Long Beach Poly High School and have played their entire college careers under Herm Edwards.
3 days ago
Arizona State quarterback Emory Jones (5) looks to pass against Utah during the first half of an NC...
Jordan Leandre

Pac-12 announces kickoff times for ASU vs. Washington, Arizona vs. Oregon

The Pac-12 announced Monday the kickoff times for the ASU game vs. Washington, as well as Arizona vs. Oregon on Oct. 8.
3 days ago
Quarterback Emory Jones #5 of the Arizona State Sun Devils throws a pass under pressure from defens...
Jake Anderson

Arizona State musters 6 rushing yards, outmatched in loss to No. 13 Utah

The Arizona State Sun Devils were completely outmatched in a 34-13 loss to the No. 13 Utah Utes to open up Pac-12 Conference play.
3 days ago
Defensive back Jordan Clark #1 of the Arizona State Sun Devils celebrates after an interception aga...
Tom Kuebel

Interception by ASU’s Timarcus Davis highlights sloppy Pac-12 opener

In a lackluster showing by ASU, a tip-drill interception by cornerback Timarcus Davis in the third quarter gave the Sun Devils a chance.
5 days ago
Arizona State interim coach Shaun Aguano stands on the field before the team's NCAA college footbal...
Tom Kuebel

Arizona State gains just 59 yards of offense in first half vs. Utah

ASU's bid to upset the No. 13 Utah Utes went askew early as the offense was held to just 59 yards of offense in the first half.
5 days ago
Fiesta Bowl, Caesars agree on 1st bowl game betting partnership