PHOENIX SUNS

Suns jersey sales are hot thanks to Durant, Booker

Apr 12, 2023, 7:27 PM | Updated: Apr 13, 2023, 11:14 am

Got a couple of superstars? That’ll help drive an NBA squad’s jersey sales.

The Phoenix Suns in the second half of the 2022-23 season are benefitting from the February trade of Kevin Durant. They have the fourth-best-selling merchandise in the league on NBAStore.com.

The Suns indeed have reaped the rewards of having stars in Durant and Devin Booker.

The trade for Durant gave Phoenix a major boost in sales. The team was ranked No. 9 in sales in the first half of the year despite Booker ranking eighth in individual jersey sales.

Durant (sixth) and Booker (seventh) make the top-10 in top-selling NBA jerseys for the second half of the season.

Ahead of Durant, in order from No. 1 in individual sales, is LeBron James, Stephen Curry, Jayson Tatum, Giannis Antetokounmpo and Luka Doncic.

From a team perspective, only the Los Angeles Lakers, Golden State Warriors and Boston Celtics sit ahead of Phoenix for the top-selling merchandise.

Those teams each have their own star duos, though the jersey sales might not be who you expect: James (No. 1) and Anthony Davis (outside top-15) for the Lakers; Curry (No. 2) and Jordan Poole (No. 15) for the Warriors; and Tatum (No. 3) and Jaylen Brown (No. 14) on the Celtics.

Phoenix Suns

Tyler Kolek...

Arizona Sports

NBA Draft prospect, potential Suns target Tyler Kolek visits the Valley

Tyler Kolek, a guard from Marquette and potential first-rounder, has been linked to the Suns and added more fuel to the fire on Tuesday.

2 hours ago

Bronny James of the USC Trojans...

Kevin Zimmerman

Bronny James rumors further attach to the Suns a week from the NBA Draft

Bronny James will reportedly work out for the Suns again. But there's a lot more noise around him and Phoenix's NBA team.

3 hours ago

Bronny James...

Arizona Sports

Report: Suns to host 2nd workout with NBA Draft prospect Bronny James

The Phoenix Suns will host a second pre-draft workout with USC prospect Bronny James this week, ESPN analyst Jonathan Givony reported. 

5 hours ago

Tyler Kolek #11 of the Marquette Golden Eagles shoots a free throw in the first half of the game ag...

Kellan Olson

22 for 22: Is Tyler Kolek the right PG for Suns in 2024 NBA Draft?

The overarching storyline of the Phoenix Suns' offseason is they need a point guard. But is Tyler Kolek the right fit?

8 hours ago

Shai Gilgeous-Alexander #2 of the Oklahoma City Thunder is defended by P.J. Washington #25 of the D...

Kellan Olson

One big offseason question for each Suns competitor in the Western Conference

The Phoenix Suns' fellow contenders in the Western Conference all have offseason options. Here's a preview as we look to 2024-25.

13 hours ago

Boston Celtics' Jayson Tatum celebrates after scoring during the first half of Game 5 of the NBA ba...

Associated Press

Celtics win 18th NBA championship with Game 5 victory over Mavericks

Jayson Tatum had 31 points, 11 assists and eight rebounds as the Celtics topped the Mavericks to break tie with Lakers for most titles.

1 day ago

Suns jersey sales are hot thanks to Durant, Booker