Custom cleats to be on display in NFL Week 13 thanks to My Cause, My Cleats initiative

Although they can’t be worn in games, custom cleats are all the rage in the NFL.

This week, that league mandate will change.

More than 500 players will get to showcase cool custom cleats with a purpose as part of the My Cause, My Cleats campaign.

The initiative is a culmination of 18 months of collaborative work between the NFL and players across the league, and it includes an online storytelling platform, in partnership with The Players’ Tribune. Throughout the season, participating players have worked with The Players’ Tribune to tell the stories behind their cleats via long-form features and profile cards.

Several players worked directly with Nike, Under Armour and adidas to design their custom kicks to wear during game action in Week 13.

The Dallas Cowboys released a video of their players getting a look at their custom cleats for the first time, and several spoke passionately about the causes they’ll be showcasing.

For the first time #DallasCowboys players got to see their custom cleats they’ll wear for the #MyCauseMyCleats initiative during week 13! pic.twitter.com/v7ppufPM9d

— Dallas Cowboys (@dallascowboys) November 29, 2016

But the Cowboys aren’t the only team to participate. Arizona Cardinals running back David Johnson will wear cleats pointing attention to the Stomp Out Bullying campaign. Johnson eloquently shared his childhood experience with bullying in a recent article in The Players’ Tribune.

Here’s some other custom cleats to be worn by NFL players this week.

See @BCarr39‘s custom cleats that he’ll wear in support of the Carr Cares Foundation! Learn more #MyCauseMyCleats – https://t.co/jzkkNnEq3e pic.twitter.com/IPwybVLCWQ

— Dallas Cowboys (@dallascowboys) November 29, 2016

Honored to wear these for #MyCauseMyCleats this week and represent all the kids and families at @UMNChildrens! #AntonTough pic.twitter.com/3FhJJ40wB0

— Kyle Rudolph (@KyleRudolph82) November 28, 2016

.@KirkCousins8 unveils custom kicks to support @IJM during @NFL‘s #MyCauseMyCleats Week: https://t.co/tHtN2Wh6v3 pic.twitter.com/XYFiKhmHnT

— Washington Redskins (@Redskins) November 28, 2016

This week we are celebrating the extraordinary work @NFL players do in their communities through #MyCauseMyCleats: https://t.co/YcZCuYNYa4 pic.twitter.com/57eP140y7z

— Troy Vincent (@TroyVincent23) November 29, 2016

For mothers, sisters, wives, friends.

The message on @Nukdabomb‘s custom cleats is clear. #MyCauseMyCleats pic.twitter.com/aD3eCwTIrE

— The Players’ Tribune (@PlayersTribune) November 29, 2016

Von Miller’s #mycausemycleats for this weekend pic.twitter.com/H641VVSwYS

— Phil Hecken (@PhilHecken) November 29, 2016

Green. Gold. Made with purpose.

Introducing @AaronRodgers12‘s custom cleats for Week 13. #MyCauseMyCleats pic.twitter.com/XlMLdDcHS8

— The Players’ Tribune (@PlayersTribune) November 29, 2016

.@BCarr39 will support literacy (@CarrCares). #MyCauseMyCleats. pic.twitter.com/JzjiNxcG3c

— ✭ DCBlueStar ✭ (@DCBlueStar) November 29, 2016

Adopt. Volunteer. Prevent Cruelty.@EzekielElliott will wear these custom cleats in Week 13 vs. Minnesota #MyCauseMyCleats pic.twitter.com/rG62K9M2To

— B/R Kicks (@br_kicks) November 29, 2016

Lee’s #MyCauseMyCleats pic.twitter.com/sgwXba925g

— ✭ DCBlueStar ✭ (@DCBlueStar) November 29, 2016