THREADS BLOG

Taylor Swift’s appearance at Chiefs game spikes Travis Kelce jersey sales

Sep 26, 2023, 7:49 AM

Taylor Swift at Chiefs-Bears to watch Travis Kelce...

Taylor Swift watches during a regular season game between the Kansas City Chiefs and the Chicago Bears at GEHA Field at Arrowhead Stadium on September 24, 2023 in Kansas City, Missouri. (Photo by David Eulitt/Getty Images)

(Photo by David Eulitt/Getty Images)

NEW YORK (AP) — Taylor Swift’s trip to watch the Kansas City Chiefs’ Travis Kelce play football on Sunday didn’t just have the internet talking nonstop. Following the 12-time Grammy Award winner’s appearance at Arrowhead Stadium, jersey sales for the All-Pro tight-end seemingly skyrocketed.

According to sportswear and fan merchandise company Fanatics, Kelce was one of the top 5 selling NFL players Sunday. He “saw a nearly 400% spike in sales throughout the Fanatics network of sites, including NFLShop.com,” a spokesperson told The Associated Press via email.

Sales spiked on the same day that Swift was spotted in Kansas City, watching the Chiefs play the Chicago Bears alongside Kelce’s mother, Donna, from one of the football stadium’s glass-enclosed suites.

Kelce did not speak to reporters afterward, but he was spotted leaving Arrowhead with Swift by his side.

Still, just about everyone in the Kansas City locker room was buzzing about the news after Sunday’s game, including coach Andy Reid, who joked that “I set them up.”

Swift has always been reluctant to discuss her personal life in public, but rumors have been flying about the popstar and the pro football player in recent months — notably after a July episode of Kelce’s “New Heights” podcast, when he said he was disappointed that he didn’t get to meet Swift and gift her a friendship bracelet during Kansas City stop on her Eras Tour. In a later appearance on the “The Pat McAfee Show,” Kelce revealed that he invited Swift to watch him play.

Swift is currently on a break from her Eras Tour, which resumes Nov. 9 in Buenos Aires, Argentina.

Beyond jersey sales, the NFL has also met the internet hype of Swift’s trip to Arrowhead. As of Tuesday, the NFL’s bio on X, the platform formerly known as Twitter, read “NFL (Taylor’s Version)” alongside a photo of Swift and Donna Kelce watching Sunday’s game.

Threads Blog

Devin Booker's new Aspen Corner colorway of his Nike Book 1...

Damon Allred

Devin Booker unveils Aspen Corner ‘Book 1,’ third colorway honoring Arizona’s high country

Devin Booker on Saturday debuted the Aspen Corner edition of his Nike Book 1 shoe, marking the third colorway honoring Arizona's high country.

11 days ago

Devin Booker, Forrest Gump...

Haboob Blog

Forrest Booker? Devin Gump? Devin Booker gets creative to promote Cortez-style sneaker

Suns star Devin Booker had some fun using AI and his appreciation for "Forrest Gump" while promoting the new Cortez-inspired Nike Book 1. 

13 days ago

Devin Booker's Book 1 Flagstaff...

Brandon Cadiz

Devin Booker’s ‘Book 1’ set to release Flagstaff colorway

Devin Booker and Nike are set to drop his second version of an Arizona-themed shoe, this time moving north from Sedona to Flagstaff.

23 days ago

After Bryce James, the son of LeBron James, committed to play for Arizona, the elder James posted a...

David Veenstra

LeBron James speaks on son’s commitment, posts photo of Bryce James in Arizona Wildcats jersey

After Bryce James, son of LeBron James, committed to play for Arizona, the elder James posted a photo of his son in a Wildcats jersey.

1 month ago

A new colorway of the Nike Book 1 inspired by the desert town of Sedona is reportedly set to drop i...

David Veenstra

Nike Book 1 ‘Sedona’ colorway reportedly set to release in January

A new colorway of the Nike Book 1 inspired by the desert town of Sedona is reportedly set to drop in January.

2 months ago

ASU football Big 12 Sparky...

Arizona Sports

If it ain’t broke: ASU football wearing Sparky helmets for Big 12 Championship vs. Iowa State

The Arizona State Sun Devils are once again wearing their Sparky helmets for when they take on Iowa State in the Big 12 Championship.

2 months ago

Taylor Swift’s appearance at Chiefs game spikes Travis Kelce jersey sales