Axon enters sports sponsorship arena with ASU football headset deal

Arizona State football coaches will be wearing headsets with the Axon logo on them as part of the company's first foray into sports sponsorships.

BY BRANDON BROWN/PHOENIX BUSINESS JOURNAL

Aug 30, 2025, 7:00 AM

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Axon has signed its first sports sponsorship deal ever with Arizona State and its logo will be featured on the headsets worn by ASU coaches. (Axon photo)

(Axon photo)

Axon Enterprise the Scottsdale-based technology company that most famously makes Tasers, has entered the sports sponsorship arena for the first time.

Arizona State University Sun Devil Athletics and the company announced Aug. 27 as part of a new partnership, Axon’s logo will appear on the headsets of Sun Devil football coaches for the 2025 season.

The new headsets will debut during ASU’s opening game Aug. 30 against Northern Arizona University in Tempe.

This story is posted in partnership with Phoenix Business Journal. Click to read the full story.