Big 12 partnership with Monster Energy includes brand patches on football, basketball jerseys

The Big 12 Conference and Monster Energy announced a multi-year entitlement partnership on Monday.

The agreement includes Big 12 football and men’s and women’s basketball being rebranded to Monster Energy Big 12 Football and Monster Energy Big 12 Basketball.

The Monster Energy and Big 12 co-branded logo will also be featured on football and basketball jerseys and fields and courts.

“This is an important partnership for the Big 12 as we continue to grow our commercial business,” Big 12 Commissioner Brett Yormark said in a press release. “Monster Energy is a global, culturally relevant brand that aligns with who we are and where we’re going.

“Together, we will bring the Big 12 to new audiences, expand our reach and deliver innovative experiences for our fans.”

Before Monday’s announcement, Monster Energy had been the Big 12’s official energy drink partner and is the title sponsor for the conference’s football and basketball media days.

Related

LSU cancels home-and-home series with ASUCam Skattebo can’t quite stick landing on backflip during Fanatics FestASU-Arizona Territorial Cup among top 5 rivalries in nation, study saysToo-early projected starting lineup for ASU football for 2026What does ASU’s Cutter Boley need to show in fall camp to lock down starting QB job?ASU football to face toughest 2026 schedule among Big 12 teams, per ESPN metrics