Ex-Cardinals GM Steve Keim obtains legal counsel over fraud scheme

Former Arizona Cardinals general manager Steve Keim has obtained legal counsel after he was connected to an alleged scammer who frauded multiple professional athletes, according to Arizona Sports’ John Gambadoro.

Gambadoro adds Keim is very confident in his case.

The news of Keim getting legal counsel comes after he was named in a Barron’s story published July 15 focused on NFL players being scammed by e-commerce site Dailyprodtrend set up by Mohammed Coulibaly.

Coulibaly was found dead in a swimming pool last Friday. A police investigation is underway.

Jacob Adelman writes:

The three athletes who spoke to Barron’s say they were reassured by their peers’ connections to Coulibaly, as well as the involvement of Steve Keim, a former general manager of the Arizona Cardinals football team, who is operations chief of Coulibaly’s e-commerce venture (Motion Ventures).

“Because why would someone of Steve’s stature get involved with something that wouldn’t be real?” the Dailyprodtrend owner told Barron’s.

When contacted by Barron’s in May, Keim initially declined to comment without first securing Coulibaly’s permission. He later said in a text that he had received the entrepreneur’s approval but hasn’t responded
to subsequent messages.

Adelman adds Coulibaly said he met Keim through Philadelphia Eagles viral security guard Dom DiSandro.

Keim was eventually named Motion Ventures COO, which included duties such as coordinating factories and vendors and looking into future clients, Adelman said.

The two other athletes who spoke to Barron’s say that they participated in separate video chats on which Keim joined Coulibaly to promote the Shopify store venture.

An Instagram account with Keim’s name and photo –skeim72 — left a comment on an August 2025 photo from Coulibaly’s feed showing the entrepreneur on a tarmac with a Gulfstream private jet.

“Rich rich,” the skeim72 account wrote.

In his reply, Coulibaly seemed to include Keim in his success. “we*,” he wrote.

Keim, who was in attendance for Larry Fitzgerald’s Pro Football Hall of Fame induction, served as Arizona’s GM from 2013-2022. He took an indefinite leave of absence in December 2022 before stepping down from his role in January 2023.

He and head coach Kliff Kingsbury, who was fired after the 2023 regular season concluded, were given five-year contract extensions in 2022.

Under Keim, the franchise went 80-80-2.

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