Bidwill: First season of premium casita seating at Cardinals games ‘incredibly successful’
Arizona Cardinals owner Michael Bidwill said the first season of premium field-level casita seating at State Farm Stadium was "incredibly successful."
Watch: Michael Bidwill joins Newsmakers Week | 18 mins
The Arizona Cardinals made a drastic change to the fan experience at State Farm Stadium for the 2024 season, adding field-level casitas for fans looking for a more premium time.
Team owner Michael Bidwill joined Arizona Sports’ Bickley & Marotta on the final day of Newsmakers Week to discuss the early returns on the luxury option, which the team initially called the “equivalent of beachfront property.”
“The field seats were incredibly successful,” Bidwill said on Friday. “Some of those folks (previously seated in the south end zone) got moved from the end zone to the sideline, and they were happier with their seats.
“And so what we’ve gotta do is we gotta look at this holistically (at) what’s best overall in terms of keeping the stadium fresh, in terms of keeping it competitive. So we’re gonna continue to make changes to improve that experience, and it’s just not at the higher end, it’s all throughout the stadium.”
Many of the recent improvements to the State Farm Stadium experience were made with luxury in mind, but Bidwill said continued improvements will impact fans all around the building.
“So you’re gonna see improvements in the terrace level, our upper deck,” Bidwill said. “You’re gonna continue to see, last year we made a bunch of changes with adding in locally-owned different food brands into our concession stands at all levels at all price points. People are gonna see even more of that this year.”
And as for the opposing fans who seem to invade the building with regularity? The owner said he’s found a solution for that as well.
How does State Farm Stadium get more committed Arizona Cardinals fans in the seats so opposing fans can't take over?
Michael Bidwill believes there are ways to identify those fans who won't resell their tickets. pic.twitter.com/G8l5ON2rsj
— Arizona Sports (@AZSports) February 22, 2025
“I think it’s a great experience at State Farm Stadium,” Bidwill added. “We continue to sell it out, we’re gonna try to keep this a great experience and continue to reinvest in it.”
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Comments
14 Comments
Wow amazing, glad the expensive casita seat were a success. How much were you under the cap last year?
For all you sill Cardinal fans that think it is about winning, it is not. It is about money. Being in the black. By that measure the Cardinals are a very successful enterprise.
Endzone seats are my favorite. 50-yard line seats are overhyped.
Get up 10 to 15 rows high in the endzone, bring small binoculars and watch the line play. The game is played in the trenches. Within the first step or two, you can tell what the play is.
OK, I'm an old lineman, and really enjoy watching the game this way.
Eventgoers can have the way overpriced sideline seats.
The problem is that Murray's interceptions always come at the worst times when the game is on the line. Not like he is throwing picks in garbage time when the team is ahead or behind by three TDs late in a game.