GOLF

Waste Management Phoenix Open reveals new logo

Oct 21, 2020, 7:26 AM

The Waste Management Phoenix Open unveiled its new logo on Tuesday. The logo resembles “the most iconic hole in golf” — the event’s 16th hole — and includes the Waste Management insignia.

“We’re extremely excited to unveil our new tournament logo, which we feel reflects the modern look and feel of our event,” said 2021 WM Phoenix Open Tournament chairman Scott Jenkins. “The new logo is recognizable and fitting for our world-class tournament and representative of an outstanding partnership with Waste Management – one of the very best on the PGA Tour.”

This annual tournament has been deemed the “People’s Open” four times in the past six years (2014, 2015, 2018, 2019) because of the fun and unique fan experience it provides. The event hosts 700,000 fans at TPC Scottsdale, although this year’s attendance will be significantly limited due to the COVID-19 pandemic.

This year, the tournament is scheduled to be played Feb. 1-7.

“The refreshed WM Phoenix Open logo brings together two iconic and recognizable elements, the tournament’s 16th hole and our WM,” said Jim Fish, president and CEO of Waste Management. “Together, with our partners, The Thunderbirds, we’ve made this a world-class tournament atop the bucket list of many fans, all while keeping sustainability front and center, producing a tournament that gives back to the community and environment.”

Waste Management extended its title sponsorship last year. Waste Management started its sponsorship in 2010, with it now lasting until at least 2030. Waste Management has raised $95 million for Arizona charities and has implemented a zero-waste approach to the event.

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