ARIZONA CARDINALS

Cardinals’ Hopkins won’t see any of $5.7 million in Jordan Brand exposure

Nov 17, 2020, 5:42 PM

GLENDALE, ARIZONA - NOVEMBER 15: Wide receiver DeAndre Hopkins #10 of the Arizona Cardinals catches...

GLENDALE, ARIZONA - NOVEMBER 15: Wide receiver DeAndre Hopkins #10 of the Arizona Cardinals catches the game-winning touchdown pass as safety Jordan Poyer #21 and safety Micah Hyde #23 of the Buffalo Bills defend during the final seconds of the fourth quarter at State Farm Stadium on November 15, 2020 in Glendale, Arizona. (Photo by Christian Petersen/Getty Images)

(Photo by Christian Petersen/Getty Images)

Arizona Cardinals wide receiver DeAndre Hopkins made the team’s play of the year thus far in Sunday’s 32-30 win over the Buffalo Bills at State Farm Stadium.

With 11 seconds left and the Cardinals trailing 30-26, quarterback Kyler Murray rolled out to his left and heaved up a prayer of a pass.

The Hail Murray was brought down by the big paws of Hopkins, who was wearing noticeably different gloves than the other three Bills defenders’ attempting to break up the game-winner.

And due to the walk-off play going viral around the world, Jordan Brand got $5.7 million in TV, print and social media exposure, according to Apex Marketing.

But despite Hopkins repping the Jordan gloves, he is not currently a Nike athlete and won’t see a dime of that money, according to Sportico’s Randall Williams.

Now compare that to then-New York Giants wideout Odell Beckham Jr.’s one-handed catch in 2014 that helped Nike get at least $2.2 million in media exposure, according to Front Row Analytics. Beckham Jr., now with the Cleveland Browns, has maintained his status as a Nike athlete.

Since then, Nike has released special-edition cleats, hats and shoes under the OBJ umbrella.

Hopkins became the face of the adizero franchise after signing a multi-year deal with Adidas in 2016.

However, there have been no social media posts from Adidas, Nike or Jordan of the Cardinals wide receiver, who was an Adidas athlete until earlier this year.

Hopkins has been seen wearing Jordan cleats in 2020.

Nike’s football athletes include Beckham Jr., Russell Wilson, Aaron Donald, Saquon Barkley and Christian McCaffrey.

“It’s funny, all I saw were black gloves arising from everybody,” Murray said via Zoom after the game. “It was a group of four people and all I saw were black gloves, so I’m just glad he caught the ball.”

Arizona Cardinals

DJ Humphries, Arizona Cardinals...

Kevin Zimmerman

PFF: If there’s a strength for 2023 Cardinals, look to the O-line

While there are some questions about the Arizona Cardinals' offensive line, it's a strong position group compared to the rest of the roster.

15 hours ago

DeAndre Hopkins #10 of the Arizona Cardinals celebrates with fans after Arizona defeated the Chicag...

Arizona Sports

Bills? Cowboys? ESPN lists best fits for DeAndre Hopkins after Cardinals release

DeAndre Hopkins now hits the market after his release from the Cardinals, and ESPN's Jeremy Fowler picked out the best potential fits. 

2 days ago

Zach Pascal...

Tyler Drake

Zach Pascal ready to bring out best of Cardinals in reunion with Gannon

Cardinals wide receiver Zach Pascal and head coach Jonathan Gannon already have a bond as they embark on Year 1 in the desert.

2 days ago

Budda Baker...

Arizona Sports

Budda Baker expected to be back with Cardinals ‘when it’s time to be there’

Arizona Cardinals safety Budda Baker broke his offseason silence on Friday, explaining he will return to the team when it's time to be there.

3 days ago

DeAndre Hopkins...

Arizona Sports

Isaiah Simmons, NFL world react to Cardinals’ release of DeAndre Hopkins

The NFL world was left surprised Friday morning with the Cardinals' announced release of wide receiver DeAndre Hopkins.

3 days ago

Arizona Cardinals WR DeAndre Hopkins. (Arizona Sports Photo/Jeremy Schnell)...

Tyler Drake

Cardinals’ release of DeAndre Hopkins a product of his contract situation

The announced release of Arizona Cardinals wide receiver DeAndre Hopkins on Friday is a tough look. Or is it?

3 days ago

Cardinals’ Hopkins won’t see any of $5.7 million in Jordan Brand exposure