ARIZONA CARDINALS

Cardinals’ Hopkins won’t see any of $5.7 million in Jordan Brand exposure

Nov 17, 2020, 5:42 PM

GLENDALE, ARIZONA - NOVEMBER 15: Wide receiver DeAndre Hopkins #10 of the Arizona Cardinals catches...

GLENDALE, ARIZONA - NOVEMBER 15: Wide receiver DeAndre Hopkins #10 of the Arizona Cardinals catches the game-winning touchdown pass as safety Jordan Poyer #21 and safety Micah Hyde #23 of the Buffalo Bills defend during the final seconds of the fourth quarter at State Farm Stadium on November 15, 2020 in Glendale, Arizona. (Photo by Christian Petersen/Getty Images)

(Photo by Christian Petersen/Getty Images)

Arizona Cardinals wide receiver DeAndre Hopkins made the team’s play of the year thus far in Sunday’s 32-30 win over the Buffalo Bills at State Farm Stadium.

With 11 seconds left and the Cardinals trailing 30-26, quarterback Kyler Murray rolled out to his left and heaved up a prayer of a pass.

The Hail Murray was brought down by the big paws of Hopkins, who was wearing noticeably different gloves than the other three Bills defenders’ attempting to break up the game-winner.

And due to the walk-off play going viral around the world, Jordan Brand got $5.7 million in TV, print and social media exposure, according to Apex Marketing.

But despite Hopkins repping the Jordan gloves, he is not currently a Nike athlete and won’t see a dime of that money, according to Sportico’s Randall Williams.

Now compare that to then-New York Giants wideout Odell Beckham Jr.’s one-handed catch in 2014 that helped Nike get at least $2.2 million in media exposure, according to Front Row Analytics. Beckham Jr., now with the Cleveland Browns, has maintained his status as a Nike athlete.

Since then, Nike has released special-edition cleats, hats and shoes under the OBJ umbrella.

Hopkins became the face of the adizero franchise after signing a multi-year deal with Adidas in 2016.

However, there have been no social media posts from Adidas, Nike or Jordan of the Cardinals wide receiver, who was an Adidas athlete until earlier this year.

Hopkins has been seen wearing Jordan cleats in 2020.

Nike’s football athletes include Beckham Jr., Russell Wilson, Aaron Donald, Saquon Barkley and Christian McCaffrey.

“It’s funny, all I saw were black gloves arising from everybody,” Murray said via Zoom after the game. “It was a group of four people and all I saw were black gloves, so I’m just glad he caught the ball.”

Presented By
Western Governors University

Arizona Cardinals

Kyler Murray...

Tyler Drake

Arizona Cardinals ‘nothing but impressed’ with QB Kyler Murray entering Year 6

Cardinals owner Michael Bidwilll and general manager Monti Ossenfort are pleased with what Kyler Murray is bringing to the table.

1 day ago

Zaven Collins celebrates...

Tyler Drake

Zaven Collins’ 5th-year option around $13 million if picked up by Cardinals

Given where Zaven Collins slots in on the fifth-year option tiers, the Cardinals would be on the hook for $13.2 million if they pick it up.

1 day ago

Arizona Cardinals GM Monti Ossenfort talks with head coach Michael Bidwill...

Tyler Drake

Bidwill: Cardinals GM Monti Ossenfort has resources necessary to attack free agency

Arizona Cardinals owner Michael Bidwill is excited for what GM Monti Ossenfort has cooking when it comes to 2024 free agency.

2 days ago

Arizona Cardinals owner Michael Bidwill in the Arizona Sports studio...

Jesse Morrison

Arizona Cardinals owner Michael Bidwill gushes about GM Monti Ossenfort 1 year into job

Cardinals owner Michael Bidwill seems pleased with how general manager Monti Ossenfort and head coach Jonathan Gannon have done so far.

2 days ago

Presented By...

Arizona Sports Video

Video: Arizona Cardinals owner Michael Bidwill talks belief in Monti Ossenfort and Jonathan Gannon

Arizona Cardinals owner Michael Bidwill joined Bickley & Marotta for Newsmakers Week and talked about his belief in Monti Ossenfort and Jonathan Gannon.

3 days ago

Rome Odunze celebrates...

Tyler Drake

Jeremiah: Cardinals can’t go wrong with any of top 3 WR NFL Draft prospects

When it comes down to the top three wide-receiving draft prospects, NFL.com's Daniel Jeremiah sees nothing but No. 1 WR potential.

3 days ago

Cardinals’ Hopkins won’t see any of $5.7 million in Jordan Brand exposure