Arizona Coyotes announce Gila River Resorts & Casinos as jersey sponsor

The Coyotes announced on Tuesday a multi-year sponsorship with Gila River Resorts & Casinos for the branding entitlement on Arizona’s official home jerseys.

This marks the first time in NHL history a Native American-owned gaming enterprise will have its logo on an NHL team jersey, according to a press release.

“Gila River has been a long-term partner for the Coyotes, and we are grateful for their tremendous loyalty and support over the years,” President & CEO Xavier Gutierrez said in the release.

“Like the Coyotes, Gila River prides themselves on their commitment to excellence and to positively impacting our community. We look forward to having Gila River’s distinguished and respected name and logo on our incredibly popular black Kachina jerseys.”

The logo will appear on all of the black Kachina jerseys played at their new home, Mullett Arena in Tempe.

The jersey reveal will occur on Thursday at Wild Horse Pass in Chandler at 5:30 p.m. for fans to see the momentous patch, according to the release.

“As local leaders, we have developed an incredible partnership with the Arizona Coyotes driving positive change in the community as well as bringing world class hockey to the Valley,” CEO of Gila River Resorts & Casinos Kenneth Manuel said in the release.

“We are thrilled to embark on this historic journey paving the way for other Native American gaming enterprises.”

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