Social reactions: Utah Jazz reveal new jerseys, rebrand ahead of 2022 season

The Utah Jazz revealed four new jerseys and a rebrand ahead of the 2022-23 NBA Season on Friday, featuring a take on a classic look along with a new one that’s received a mixed reaction to say the least.

The Jazz are bringing back the purple mountain featured jersey’s that the franchise wore from 1996 to 2004.

🖤☯️ The 𝙍𝙀𝙏𝙐𝙍𝙉 & the 𝚁𝙴𝙼𝙸𝚇 ☯️🖤

Purple is back and here to stay.#TakeNote pic.twitter.com/hwCtmSXDiA

— Utah Jazz (@utahjazz) June 17, 2022

An updated classic + a brand new look 🏔 ♪#TakeNote pic.twitter.com/EFJKdTOBhq

— Utah Jazz (@utahjazz) June 17, 2022

Labeling the purple uniforms as the “return,” the Jazz also revealed three other jerseys and concept, referring to it as the “remix.”

The new black and yellow look alternating look also features a white jersey. While fans seemed to appreciate the Jazz going to back to the old purple, they didn’t seem to care for the new highlighter rebrand.

The Utah Jazz rebrand https://t.co/Cq5blHCZeY pic.twitter.com/xFrQ3Fwl7T

— JeepingUte (@JeepingUte) June 17, 2022

If I were a Utah Jazz fan, I’d be in full meltdown over this.

All the dynamic fonts and designs and ideas evoking Utah and Jazz in the team’s history going all the way back to New Orleans and they come up with this? They look like practice jerseys. pic.twitter.com/dpBhi5EAtp

— Andrew Mason (@MaseDenver) June 18, 2022

In the aftermath the Utah Jazz unveiling their new uniforms, sources say I am “unsettled, unnerved and wondering what it means for the franchise’s future.” pic.twitter.com/DVXayBObz1

— Andy Bailey (@AndrewDBailey) June 17, 2022

As a nonpartisan neutral party and noted fashionista, my view of the new Utah Jazz jerseys is that there's a fine line between "clean and streamlined" and "boring and simplistic," and that the team has indeed crossed it. Basic colorways. Basic fonts. Just basic. Way too basic.

— Eric Walden (@tribjazz) June 17, 2022

Not to be dramatic, but if I don’t like the Utah Jazz rebrand then I’m going to dress up like Cap’n Crunch, walk into a Navy recruiting center, and ask for a brochure.

— Jimbo Slice (@JimboRudding) June 17, 2022

While announcing the threads for next season, the Jazz also teased two other purple jerseys the team will have come the 2023 season.

Clarification: Jazz are saying both of these jerseys will be for the 2023-24 season
The three new ones + purple mountain throwback jersey will be worn next season (2022-2023)#JazzNation #UtahJazz #TakeNote pic.twitter.com/N2djsvODxl

— JazzNation (@JazzNationNews) June 17, 2022

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