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Game 4 is most-watched contest of Suns-Bucks NBA Finals thus far

Deandre Ayton #22 of the Phoenix Suns rebounds over Giannis Antetokounmpo #34 of the Milwaukee Bucks at Fiserv Forum on July 14, 2021 in Milwaukee, Wisconsin. The Bucks defeated the Suns 109-103. (Photo by Jonathan Daniel/Getty Images)

Game 4 of the NBA Finals between the Phoenix Suns and Milwaukee Bucks was the most-watched contest of the series thus far, according to Nielsen TV ratings.

Viewership averaged 10.3 million and peaked at 12.6 million from 8:15 to 8:30 p.m. Arizona time.

Game 4 — which the Bucks won 109-103 to tie the series at 2-2 — was up 14% from Game 3.

Compare those metrics to Games 2 and 3 that saw an average of 9.4 million and 9 million viewers, respectively.

In Phoenix, Game 4 drew a rating of 25.4 — the highest-rated NBA game in the Valley since 2000.

Meanwhile, Milwaukee’s 29.6 rating boasted its highest-rated NBA game in the market since 2001.

The 2021 NBA Finals are averaging 9.3 million viewers overall, which is up 34% from last year between the Los Angeles Lakers and Miami Heat in the bubble.

Game 5 of this year’s Finals is scheduled to take place on Saturday night at Phoenix Suns Arena.

Tip-off is set for 6 p.m. Catch all the action on 98.7 FM Arizona’s Suns Station.


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