LeBron James’ company scores Warner Bros. TV, movie deal
Jul 22, 2015, 2:48 PM
FILE - In this Wed., July 15, 2015 file photo, NBA player LeBron James, of the Cleveland Cavaliers, accepts the award for best championship performance at the ESPY Awards at the Microsoft Theater, in Los Angeles. The NBA star and his company, SpringHill Entertainment, have signed a content creation deal with Warner Bros. that includes potential projects in film, television and other digital properties. Warner Bros. Chairman and CEO Kevin Tsujihara announced the partnership Wednesday, July 22, 2015. (Photo by Chris Pizzello/Invision/AP, File)
(Photo by Chris Pizzello/Invision/AP, File)
LOS ANGELES (AP) — LeBron James is setting his sights beyond the basketball court.
The NBA star and his company, SpringHill Entertainment, have signed a content creation deal with Warner Bros. that includes potential projects in film, television and other digital properties.
Warner Bros. Chairman and CEO Kevin Tsujihara announced the partnership Wednesday.
James says connecting with his fans and “telling meaningful stories” have always been his passion. He’s the executive producer of the Starz show “Survivor’s Remorse,” and also referenced his video project “Uninterrupted” as examples.
SpringHill Entertainment CEO Maverick Carter added that he wants the company to be a “leader in the original content-creating space.”
Beyond his basketball and producing career, James also recently appeared as himself in the Judd Apatow/Amy Schumer comedy “Trainwreck.”
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