CHARACTER COUNTS

Larry Fitzgerald Foundation to help raise funds for breast cancer research

Oct 1, 2022, 11:30 AM

Larry Fitzgerald speaks with the media during the Super Bowl LVI head coach and MVP press conferenc...

Larry Fitzgerald speaks with the media during the Super Bowl LVI head coach and MVP press conference at Los Angeles Convention Center on February 14, 2022 in Los Angeles, California. (Photo by Katelyn Mulcahy/Getty Images)

(Photo by Katelyn Mulcahy/Getty Images)

The Larry Fitzgerald Foundation and DraftKings are collaborating this month on an initiative with a goal of donating $100,000 for breast cancer research and support for those impacted.

Fitzgerald is an active supporter of the fight against breast cancer. His mother, Carol, died while battling the disease in 2003.

“What we’ve accomplished already alongside DraftKings is inspiring, especially knowing our teams share the same ethos as we bring minds together to build vehicles that help the lives of others,” Fitzgerald said in a press release. “October is a meaningful month personally and for my family … Launching the Pink ‘Em program over the past few years resonates with me and shows we’re on the right path to making a difference for those affected by breast cancer.”

October is National Breast Cancer Awareness Month. Since launching the Pink ‘Em initiative in 2019, DraftKings’ monthlong program has received more than $330,000 in donations through free-to-play, pick ‘em pools during the NFL’s October game slate.

Pink ‘Em charity pools will be offered during Weeks 4-8 of the NFL schedule. For each of the first 20,000 pool entries each week, DraftKings will donate $1 to The Larry Fitzgerald Foundation to fund breast cancer research and support for those impacted.

Established in 2005, the self-stated mission of The Larry Fitzgerald Foundation is to support youth education and breast cancer awareness by providing equitable access and support for underrepresented families and communities both nationally and internationally.

Fitzgerald played 17 seasons with the Cardinals and ranks second in NFL career receiving yards and career receptions, trailing only Jerry Rice.

character counts

Character Counts is a registered trademark of the Josephson Institute.

Character Counts

Arizona State QB Sam Leavitt...

Kevin Zimmerman

Sam Leavitt giving 100% of merchandise royalties back to ASU NIL collective

Arizona State quarterback Sam Leavitt is giving 100% of his royalties from merchandise sales back to ASU football's NIL collective.

7 hours ago

Head coach Kenny Dillingham of the Arizona State Sun Devils encourages his team before a game again...

Kevin Zimmerman

Kenny Dillingham has raked in bonuses: Here’s why he gave a huge chunk to ASU staff

ASU head coach Kenny Dillingham has raked in nearly $1 million in bonuses for the Sun Devils' 2024 season. He gifted a chunk to his staff.

3 days ago

Caden Becker, Senior, Paradise Valley HS...

Character Counts

Paradise Valley’s Caden Becker transforms football adversity into commitment to healthcare

Paradise Valley High School senior Caden Becker uses past adversity on the gridiron to make a difference in the medical field.

4 days ago

Character counts...

Character Counts

BASIS Phoenix senior Tanay Naik finding innovative ways to fight for environment

BASIS Phoenix senior Tanay Naik has taken his passion for the environment and his innovation skills to make a difference in different ways. 

18 days ago

Aidan Odom, character counts...

Character Counts

Corona Del Sol’s Aidan Odom passionate about teaching after overcoming difficult upbringing

Corona Del Sol's Aidan Odom overcame a difficult childhood to reach where he is, a state championship-winning wrestler set to attend college.

25 days ago

Kayla Madsen is an Arizona Sports Character Counts scholarship finalist....

Character Counts

Thunderbird High School senior Kayla Madsen on track to keep serving

Thunderbird High School senior Kayla Madsen's goals are clear. She has been accepted to Arizona State University to pursue a nursing career.

1 month ago

Larry Fitzgerald Foundation to help raise funds for breast cancer research