Flag football, along with baseball and softball on docket to possibly return to return to Olympics in 2028

Oct 9, 2023, 1:00 PM

Kelvin Beachum is seen as a referee during a football game on the beach during the 'Drinks & Op...

Kelvin Beachum is seen as a referee during a football game on the beach during the 'Drinks & Open Play ft. Flag Football with the NFL' at Stagwell Sport Beach during the Cannes Lions Festival on June 20, 2023 in Cannes, France. (Photo by Richard Bord/Getty Images for Stagwell)

(Photo by Richard Bord/Getty Images for Stagwell)

First, Taylor Swift. Next, the Olympics.

The NFL’s ongoing push for worldwide exposure got another boost Monday when organizers for the 2028 Los Angeles Olympics delivered a proposal to put flag football on the program when the Summer Games return to the United States for the first time in 32 years.

The International Olympic Committee will vote on the proposal at meetings in Mumbai, India, that begin later this week. Also on the LA proposal were baseball and softball, which have been bouncing on and off the program for decades; lacrosse; squash; and cricket — a fitting contrast to flag football in that it is virtually unknown in the United States but immensely popular over wide swaths of the globe.

LA chairman Casey Wasserman said the new sports are “relevant, innovative and community-based, played in backyards, schoolyards, community centers, stadiums and parks across the U.S. and the globe.”

Though participation numbers have been declining, there is no bigger spectator sport in the U.S. than football. Bringing its less-violent cousin into the Olympics would mark a huge victory for the NFL, which has been staging games in Europe for more than a decade now and is always looking for ways to grow both its participation and its audience. One of this season’s biggest stories has been pop megastar Swift’s trips to two Chiefs games to watch her friend, tight end Travis Kelce.

“Things have been going at a whipping pace for football,” said Bettina Cornwell, a sports business expert at the University of Oregon. “It’s a very smart idea to introduce a football-type game on a larger scale with more limelight that will perhaps persuade people that we can do something other than” stick to the violent game as it is currently played.

Flag football, in which “tackles” are made by pulling a flag off a belt worn by each player, would be a 5-on-5 affair played on a 50-yard field. There aren’t offensive and defensive linemen. At the World Games last year, the U.S. men won the gold medal while the women fell to Mexico in the final.

While flag football will feel familiar to the home fans, cricket will be a steep learning curve. It is almost a complete mystery in the United States. Bringing a sport with no roots in America onto the program could be viewed as a sweetener for places where it is popular, such as Australia, which is hosting the Olympics in Brisbane in 2032, and maybe even India, which is hosting the IOC meetings and is viewed as a potential host of the games in the future. A game called Twenty20 — a shorter version of the original game — is proposed for the schedule in Los Angeles. Cricket was played once before at the Olympics — in Paris in 1900.

Not included in the LA program is breakdancing, which will be a one-and-done after its debut in Paris next year. Others not making the cut: motorsports, kickboxing and karate.

Unclear is whether other sports will have to trim the number of disciplines to help the IOC adhere to the limit it set of 10,500 athletes at a Summer Olympics. The addition of five team sports will inflate the number of participants.

How a new version of football will be received five years from now in an already crowded 17-day sports schedule is anybody’s guess. The Olympics, like the NFL, have been working hard to entice a younger audience. In recent years, the IOC has added skateboarding, climbing and 3-on-3 basketball to its schedule. Flag football fits into that mold, said Cornwell, the Oregon professor.

“There are going to be hardcore NFL gridiron consumers who are not going to accept it,” she said. “But you have to recognize the fact that the danger of gridiron play is a talking point. It’s not popular. If there’s a play that could change things, this is it. Give them kudos for trying.”

Arizona Coyotes

Goaltender Connor Ingram...

Associated Press

Coyotes’ Michael Carcone scores twice, Connor Ingram stellar in win over Lightning

Connor Ingram stopped 30 shots in his second straight strong performance as the Arizona Coyotes beat the Tampa Bay Lightning.

18 hours ago

Connor Ingram...

Associated Press

Ingram, Coyotes shut out Golden Knights in Las Vegas

Connor Ingram made 34 saves for his first shutout of the season as the Arizona Coyotes beat the Vegas Golden Knights 2-0 on Saturday night.

3 days ago

Arizona Diamondbacks...

Kevin Zimmerman

5 things Arizona sports fans can be thankful for in 2023

We hope the vibes at your Thanksgiving table, big or small, are good ones. The vibes out there in the Arizona sports universe? Pretty good.

6 days ago

Blues Coyotes Hockey...

Associated Press

Coyotes allow 2 short-handed goals in high-scoring loss to Blues

The St. Louis Blues outlasted the Arizona Coyotes on Wednesday night after defense was optional in the desert.

7 days ago

Devin Booker, Kevin Durant attend a Diamondbacks games...

Dan Bickley

From D-backs to D-Book, there’s a lot to be thankful for

Dan Bickley is thankful for the Diamondbacks' World Series run, Devin Booker's imprint on Arizona and more this Thanksgiving.

7 days ago

Lawson Crouse, Arizona Coyotes...

Associated Press

Coyotes fail to capitalize on shots, fall to Kings at Mullett Arena

The Los Angeles Kings extended their season-opening road winning streak to eight games with a 4-1 victory over the Arizona Coyotes on Monday.

9 days ago

Flag football, along with baseball and softball on docket to possibly return to return to Olympics in 2028