The Phoenix Suns currently rank 24th in the NBA in home attendance, averaging 15,165 fans per game, which fills up about 82 percent of US Airways Center.
Though the team is the biggest surprise in the NBA with a 30-21 record and primed to reach the playoffs for the first time since 2010, the support just hasn't been there through ticket sales.
But team president Jason Rowley says there has been an increase in attendance as the season has gone -- especially in walk up sales -- which shows how the Valley is warming up to the Suns.
"That gives you the indication of peoples' immediate intent to buy and to come attend a game," he told Doug and Wolf on Arizona Sports 98.7 FM as part of Newsmakers Week.
Strangely -- and maybe disappointingly -- the Suns, on average, are drawing fewer fans per game than they did in each of the last three seasons, even though the team failed to make the playoffs. And last year, while the Suns were on their way to winning just 25 games, the team drew an average of 15,436 fans per game, filling up 83.8 percent of the building.
It's understandable if people were a bit reticent to just buy into what the team is doing now, but more and more it appears fans are jumping on the bandwagon.
Rowley, 42, is in his sixth season with the team but first as president, so he's been around for some pretty high highs as well as some pretty low lows.
"There really is kind of a tipping point in this business when a team is performing better where all of a sudden all the anecdotal things you're hearing with people coming up and telling you how exciting the team is and how excited they are for the season and how thrilled they are for how things are going, at a certain point it converts into an actual desire to come out to a game and come out and watch us, and that's what we're seeing now."
Rowley pointed to the team's last two home games -- against the Miami Heat and Golden State Warriors -- and said those have been the two most-attended games of the season, with a combined 35,773 fans coming for those games. But, he added, the numbers had already been trending up.
But even though things are moving in the right direction, both at the box office and on the court, Rowley said it's important the organization does not get complacent in any way.
"Even when you're poised for success and even when you're having success, the last thing you can do is take your fan base or your community for granted," he said. "You still need to provide the best fan experience, you still need to give them a reason besides just what's happening on the court to come out to the games."
Schedule for the week
Dave Tippett and Lon Babby are in-studio on Tuesday for Newsmakers Week.
- Doug & Wolf's Newsmakers Week recap: Friday and the full week
- Greg Byrne: Newsmakers Week with Doug & Wolf
- Steve Keim: Newsmakers Week with Doug & Wolf part two
- Steve Keim: Newsmakers Week with Doug & Wolf part one
- Doug & Wolf's Newsmakers Week Recap: Thursday
- Herb Sendek: Newsmakers Week with Doug & Wolf Part Two
- Herb Sendek: Newsmakers Week with Doug & Wolf Part One
- Derrick Hall: Newsmakers Week with Doug & Wolf Part Three
- Derrick Hall: Newsmakers Week with Doug & Wolf Part Two
- Derrick Hall: Newsmakers Week with Doug & Wolf Part One
- Doug & Wolf's Newsmakers Week Recap: Wednesday
- Jerry Colangelo: Newsmakers Week with Doug & Wolf Part Four
- Jerry Colangelo: Newsmakers Week with Doug & Wolf Part Three
- Jerry Colangelo: Newsmakers Week with Doug & Wolf Part Two
- Jerry Colangelo: Newsmakers Week with Doug & Wolf Part One
- Doug & Wolf's Newsmakers Week Recap: Tuesday
- Lon Babby - Newsmakers Week with Doug & Wolf Part Two
- Lon Babby - Newsmakers Week with Doug & Wolf Part One
- Dave Tippett - Newsmakers Week with Doug & Wolf Part Two
- Dave Tippett - Newsmakers Week with Doug & Wolf Part One
- Doug & Wolf's Newsmakers Week recap: Monday
- Jeff Hornacek - Newsmakers Week with Doug & Wolf Part Two
- Jeff Hornacek - Newsmakers Week with Doug & Wolf Part One
- Kevin Towers - Newsmakers Week with Doug & Wolf Part Four
- Kevin Towers - Newsmakers Week with Doug & Wolf Part Three
- Kevin Towers - Newsmakers Week with Doug & Wolf Part Two
- Kevin Towers - Newsmakers Week with Doug & Wolf Part One
- Bryan Sperber, PIR President - Friday February 14PIR president Bryan Sperber closes out Newsmakers Week with Doug and Wolf.
- Greg Byrne, UA Athletic Director - Friday February 14Arizona athletic director Greg Byrne sits in on Newsmakers Week.
- Steve Keim, Arizona Cardinals GM - Friday February 14Cardinals GM Steve Keim joins Newsmakers Week.
- Kevin Guy, Arizona Rattlers Head Coach - Thursday February 13What should the NFL implement from arena football?
- Herb Sendek, Head Coach ASU Basketball - Thursday February 13Can ASU make the tournament in March?
- Derrick Hall, D-backs President and CEO - Thursday February 13When does Derrick Hall think things will heat up with the Dodgers?
- Brian Mueller, GCU President - Thursday February 13Brian Mueller explains what attracts athletes to GCU.
- Jim Pitman, Mercury General Manager - Thursday February 13How do things look on the business side of the Mercury organization?
- Ray Anderson, ASU Athletic Director - Wednesday February 12Ray Anderson explains why he took the job at ASU.
- Jason Rowley, Suns President - Wednesday February 12Where are the Suns trending financially?
- Jerry Colangelo, Godfather of Phoenix Sports - Wednesday February 12Jerry Colangelo comes in studio for an entire hour!
- Dan Majerle, Head Coach GCU Basketball - Wednesday February 12Dan Majerle explains the recruiting process.
- David Rousseau, AZ Super Bowl Host Committee Chairman - Tuesday February 11Find out how Glendale is preparing right now to host next year's Super Bowl.
- Lon Babby, Suns President of Operations - Tuesday February 11Eric Bledsoe's future with the team and the relationship between the Suns and Dan Majerle.
- Dave Tippett, Coyotes head coach - Tuesday February 11Dave spends his Olympic break with us in studio to discuss the playoff race his team is in.
- Tim Esmay, ASU baseball coach - Tuesday February 11Tim describes the competitive nature in recruiting high school athletes.
- Tom King, 2014 Waste Managment Phoenix Open Chairman - Tuesday February 11Tom explains how the Phoenix Open continues to be a huge success year after year.
- Charli Turner Thorne, ASU Women's basketball head coach - Monday February 10How is the women's basketball program at ASU doing?
- Kevin Towers, D-backs GM - Monday February 10The D-backs made moves on the mound
- Jeff Hornacek, Suns Head Coach - Monday February 10Suns head coach Jeff Hornacek joins Doug and Wolf during Newsmakers Week.
- Keith Baker, GCU Athletic Director - Monday February 10How long until GCU can make the NCAA tournament?
- George Gosbee Phoenix Coyotes Co-Owner - Monday February 10Live update from the Sochi Winter Olympics.