While many people will never get to go to a Super Bowl, four men have never missed one.
Featured in Visa commercials, the “Never Miss a Super Bowl Club” is set for number 45 in Dallas.
According to CNN Don Crisman, one of the members, paid $8 to see Green Bay defeat Kansas City in the first AFL-NFL championship in 1967.
Thirty-five years later, he roared with fellow Patriots fans as kicker Adam Vinatieri nailed a 48-yard field goal to beat the Rams in Super Bowl XXXVI’s final seven seconds.
He barely noticed Janet Jackson’s infamous “wardrobe malfunction” during Super Bowl XXXVIII’s halftime show in 2004.
Now, he’s ready for the Steelers-Packers matchup in Dallas, blizzard or otherwise.
There are three other members, and their dedication is something Visa wanted to celebrate, according to head of American marketing Alex Craddock.
“Sports fans see the Super Bowl as the pinnacle of U.S. sporting events — an American institution, really,” said Alex Craddock, head of Visa’s American marketing. “This year, our NFL campaign was developed to celebrate the passion that fans have for the sport of football and the Super Bowl.”
Visa is covering the tab for the club this year, and none of the four plan on missing a game anytime soon.
Crisman said he’ll keep going for “as long as the Big Guy Upstairs allows.”