PHOENIX SUNS

Phoenix Suns unveil new Valley Proud campaign ahead of 2021-22 season

Oct 6, 2021, 8:07 AM

The Phoenix Suns rallied the Valley with their run to the NBA Finals last season.

And after coming up short of an NBA championship for the third time in franchise history, the team on Wednesday unveiled its new mantra for the upcoming 2021-22 campaign: Valley Proud.

Phoenix’s Finals appearance renewed the energy around the Valley’s first professional sports franchise, but the Suns said in a press release they want to use last year’s success to push things forward.

In other words, there is more work to be done.

Fans inspired the Valley Proud campaign and manifesto, which can be applied to both the team and its fans:

We play hard.
We compete even harder.
We protect our home like our lives depend on it.
And we won’t be satisfied with anything short of a championship.
This is what a winning culture feels like.
This is what it means to be Valley Proud.

Throughout the season, the Valley Proud campaign will feature out-of-home, social and digital extensions, merchandise and in-game promo items, according to a press release.

“Repping the Valley as a Suns fan today is as much about how you live, as it is where you live,” the team said in the release.

Phoenix Suns

Phoenix Suns center Deandre Ayton (22) backs down Golden State Warriors forward Draymond Green duri...
Arizona Sports

Betting odds: Streaking Suns are big underdogs vs. Warriors

Eighteen wins in a row and a Tuesday victory against the Warriors isn't enough for the Phoenix Suns to be considered favorites Friday.
13 hours ago
Stephen Curry #30 of the Golden State Warriors attempts a three-point shot over Cameron Payne #15 o...
Kellan Olson

What to watch for in Round 2 of Suns vs. Warriors

After the Phoenix Suns beat the Golden State Warriors on Tuesday, the two sides face off only three days later.
13 hours ago
Phoenix Suns guard Chris Paul (3) steals the ball from Detroit Pistons guard Cade Cunningham (2) du...
Kellan Olson

Suns use balanced scoring attack to win franchise-record 18th straight

The Phoenix Suns were without Devin Booker for the first time this season and used several contributions to beat the Pistons.
13 hours ago
Phoenix Suns guard Cameron Payne celebrates his 3-pointer against the Detroit Pistons during the fi...
Wills Rice

Suns win franchise record 18th straight game with victory over Pistons

The Suns broke the 2006-07 team's record of 17 straight wins by beating the Pistons 114-103 on Thursday to make it 18 consecutive wins.
2 days ago
Landry Shamet #14 of the Phoenix Suns handles the ball during the NBA preseason game at Footprint C...
Wills Rice

Suns’ Landry Shamet to start in place of injured Devin Booker vs. Pistons

In the first game without Devin Booker due to injury, Landry Shamet will start for the Suns against the Pistons on Thursday night.
2 days ago
Los Angeles Lakers forward Anthony Davis, center, battles San Antonio Spurs guard Devin Vassell, le...
Wills Rice

ESPN draws path for Suns to acquire Spurs’ Thaddeus Young in trade

ESPN sees a trade for the Phoenix Suns to potentially add another frontcourt piece in San Antonio Spurs power forward Thaddeus Young.
2 days ago
Phoenix Suns unveil new Valley Proud campaign ahead of 2021-22 season