PHOENIX SUNS

Mortgage Matchup from Mat Ishbia’s UWM partnering with NBA, WNBA

May 16, 2024, 2:47 PM

Mat Ishbia's UWM has partnered with the NBA and WNBA to become the leagues' official mortgage partn...

Mat Ishbia's UWM has partnered with the NBA and WNBA to become the leagues' official mortgage partner. (Jeremy Schnell/Arizona Sports)

(Jeremy Schnell/Arizona Sports)

United Wholesale Mortgage, owned by Phoenix Suns and Mercury owner Mat Ishbia, announced a multi-year partnership on Thursday with the NBA and WNBA making UWM’s Mortgage Matchup the official mortgage partner across both leagues.

Mortgage Matchup is UWM’s consumer-facing brand, providing info to homebuyers and real estate agents throughout the purchasing process.

“We are thrilled to welcome Mortgage Matchup as the official mortgage partner of the NBA and WNBA,” NBA senior VP of commercial development and media Julie Morris said in a press release. “We look forward to working with UWM to reach fans throughout the biggest moments of the season.”

Mortgage Matchup is assured media exposure through the deal, including virtual on-court signage during NBA and WNBA national broadcasts as well as on digital platforms.

“Our partnership with the NBA and WNBA marks a significant milestone for the Mortgage Matchup brand and our clients,” UWM chief marketing officer Sarah DeCiantis said. “By joining forces, we aim to tap into the immense and diverse fan base of these two leagues to create authetntic connections with basketball enthusiasts across the country.

“Our end goal is to empower borrowers and draw attention to the value and importance of having a mortgage broker as your advocate during the homebuying and refinancing process.”

The partnership represents the first time the NBA and WNBA have inked an official mortgage partner.

In addition to direct ties between UWM and the two Phoenix teams, UWM has also been a prominent partner of the Detroit Pistons, with its logo featured on Pistons jerseys since 2021-22. UWM is based in Michigan.

Rocket Mortgage, owned by Cleveland Cavaliers owner Dan Gilbert, is the naming rights sponsor for the Cavaliers’ home arena, Rocket Mortgage Fieldhouse.

Ishbia has not been shy about his rivalry with Gilbert, both on and off the court.

Phoenix Suns

LeBron James looks on...

Dan Bickley

LeBron James could be last grand slam for this version of Suns

For a desperate team with very little wiggle room like the Phoenix Suns, LeBron James might be the last grand slam available.

45 minutes ago

...

Arizona Sports Video

Video: Bickley Blast: LeBron James may no longer be the face of the NBA but still dominates the offseason

LeBron James may no longer be the face the NBA but Dan Bickley explains how the superstar still continues to dominate on the court and the offseason news cycle.

8 hours ago

Bronny James, USC Trojans guard...

Kevin Zimmerman

ESPN: Bronny James stays in NBA Draft, agent determining which interested teams are ‘real’

Bronny James will remain in the NBA Draft, and agent Rich Paul told ESPN he is vetting which teams are serious about drafting the guard.

8 hours ago

Suns assistant coach David Fizdale next to head coach Frank Vogel...

Arizona Sports

David Fizdale reportedly will be retained as assistant under Suns head coach Mike Budenholzer

Phoenix Suns head coach Mike Budenholzer's coaching staff will reportedly include long-time NBA coach David Fizdale.

10 hours ago

Karl-Anthony Towns...

Associated Press

Timberwolves hold off Mavericks to avoid sweep in Western Conference finals

Karl-Anthony Towns scored 20 of his 25 points in the second half and the Minnesota Timberwolves held off the Dallas Mavericks.

21 hours ago

LeBron James and Bronny James...

Haboob Blog

Somebody who owns LeBron.com is teasing LeBron James to the Suns

Someone is toying with the emotions of fans considering the possibility of the Phoenix Suns drafting Bronny James and signing LeBron.

1 day ago

Mortgage Matchup from Mat Ishbia’s UWM partnering with NBA, WNBA